Performance Copywriter

Requirements

• 3+ years as a copywriter, with hands-on paid social ad copy for a DTC e-commerce brand (in-house or at a performance agency)
• A portfolio with real ads (statics, hooks, scripts) and at least one landing page or product page that sells a product
• Comfortable with high volume: you regularly write multiple new ad concepts per week
• You've worked with test results: you can name a test, what won, and what you changed next
• Strong craft: short, specific, scroll-stopping headlines; scannable pages; nothing generic
• Good judgment on health claims: you know how to be persuasive without overpromising
• Native level of English proficiency
• Available full-time for one brand

Nice to have

• Experience in women's health, wellness, supplements, or beauty
• UGC and creator scriptwriting experience
• Experience working with legal or regulatory review

Not the right fit if

• Your experience is mainly email, SEO, editorial, or brand campaigns without a conversion goal
• You're looking for a strategy or team lead role rather than writing every day

Responsibilities

• Write paid social copy every week: static ads, hooks, captions, UGC briefs and video scripts for Meta and TikTok
• Write and iterate landing pages and product pages built to sell, for cold and warm audiences
• Bring fresh, non-obvious angles by studying what's working for top DTC brands and trending formats
• Work with Growth and E-com on A/B tests: suggest hypotheses, write variants, learn from the results
• Use AI tools to speed up ideation and testing volume, while keeping every line sharp and human
• Write bold copy that stays compliant for medical-device and health products, before it reaches legal review