Copywriter

We are seeking an experienced Copywriter with a strong background in TV and radio scriptwriting and humor-driven advertising to support integrated creative campaigns for a state lottery.

The ideal candidate is a conceptual storyteller who knows how to turn a simple product or brand idea into memorable, entertaining advertising. This person should have a strong comedic sensibility, an ear for dialogue and timing, and the ability to write scripts that are funny without feeling forced or distracting from the core message.

Key Responsibilities

• Concept and write TV, CTV, digital video, radio and digital audio scripts, with a particular emphasis on humor, character, dialogue and storytelling.
• Develop big campaign ideas, comedic premises and recurring creative devices that can extend across multiple lottery campaigns and products.
• Write concise, memorable :90, :60, :30, :15 and short-form scripts, with a strong understanding of pacing, setup/payoff and how ideas translate to production.
• Bring the state's lottery’s playful and whimsical brand personality to life while balancing entertainment with product and education messaging.
• Translate scripts and campaign concepts across social, digital, OOH, POS and other supporting channels.
• Partner closely with Art Directors, Creative Directors, producers and strategy teams from concept development through production.
• Participate in script reviews, casting discussions, pre-production and production as needed, helping preserve the comedic idea through execution.
• Rapidly develop multiple creative territories and script options in response to briefs and client feedback.
• Ensure all creative complies with state lottery brand standards, product messaging, responsible-play requirements and applicable legal copy.
• Develop creative and engaging copy for various marketing channels, including websites, blogs, social media, email campaigns, print materials, and advertisements
• Collaborate with marketing, design, and other cross-functional teams to understand project objectives and target audience
• Conduct research to gather information and insights for content development
• Write clear, concise, and persuasive copy that aligns with brand voice and style guidelines
• Edit and proofread content to ensure accuracy, consistency, and adherence to brand standards
• Optimize content for search engines (SEO) to increase organic traffic and improve search rankings
• Stay updated on industry trends, best practices, and emerging platforms to continuously improve content quality and effectiveness
• Collaborate with designers to ensure visual and textual harmony in marketing materials
• Meet project deadlines and manage multiple assignments simultaneously
• Act with integrity, professionalism, and personal responsibility to uphold the firm’s respectful and courteous work environment.

Qualifications

• Bachelor's degree in English, Journalism, Communications, or a related field preferred
• Minimum of four years of experience and proven experience as a Copywriter, Content Writer, or similar role
• Exceptional writing, editing, and proofreading skills with a keen eye for detail
• Strong understanding of marketing principles and the ability to tailor content to different target audiences
• Proficient in SEO principles and best practices
• Familiarity with content management systems (CMS) and basic knowledge of HTML
• Excellent time management and organizational skills, with the ability to meet deadlines
• Creative mindset with the ability to think outside the box and generate innovative content ideas
• Strong communication and collaboration skills, with the ability to work effectively in a team environment