Marketing Copywriter
SuperworqWe are seeking a sharp, detail-oriented Marketing Copywriter who possesses a strong grasp of modern web marketing and a passion for crafting compelling copy that drives measurable results. In this role, you will be responsible for producing, refining, and optimizing high-performing marketing content aligned with business objectives. This position demands more than just writing skills; you will need to understand search intent, apply SEO and Conversion Rate Optimization (CRO) principles, analyze content performance, and continuously iterate to improve outcomes. As part of a fast-paced team, you will actively shape and elevate the brand’s communication by owning key marketing assets and collaborating closely with marketing, design, and development teams.
Qualifications
- Minimum of 3 years of experience in copywriting, content marketing, or related roles
- Excellent copywriting skills with a strong focus on clarity and conversion
- Strong editing and proofreading abilities with a high standard for quality
- Deep understanding of SEO best practices and search intent
- Experience creating conversion-focused content including landing pages, funnels, and CTAs
- Ability to analyze content performance data and iterate effectively
- Proficiency in using AI tools strategically for content creation
- Strong attention to detail and ability to maintain consistent brand voice
- Comfortable working cross-functionally with design and development teams
- Excellent organizational and analytical skills
- Ability to prioritize and perform effectively in a fast-paced environment
- Proficiency in English (written and verbal)
- Experience with HubSpot and Figma is a plus
Responsibilities
- Create high-quality, conversion-focused copy for websites, landing pages, emails, and marketing campaigns
- Write compelling calls-to-action (CTAs), sales collateral, and funnel content designed to drive user engagement and conversions
- Produce SEO-optimized content aligned with search intent and structured for readability and performance
- Develop and refine landing pages with a focus on conversion rate optimization (CRO)
- Effectively utilize AI tools to enhance content creation and efficiency
- Edit and refine content to ensure clarity, consistency, and high quality across all deliverables
- Maintain and enforce a consistent brand voice across all marketing channels
- Monitor content performance metrics and identify opportunities for improvement
- Iterate on copy based on data, testing, and user insights to continuously optimize messaging
- Collaborate closely with marketing, design, and development teams to execute campaigns and manage briefs
- Balance speed and quality to deliver strong work within tight deadlines
- Contribute to a culture of high standards, creativity, and continuous improvement
Benefits
- Opportunity to work remotely with a flexible, remote-first work environment
- Collaborative and supportive team culture with open communication and direct feedback
- Comprehensive onboarding process with a dedicated ramp-up period
- Regular team activities and gatherings to foster connection and engagement
- Startup mindset offering ample opportunities for professional growth and career advancement
- Chance to contribute meaningfully to the future of software escrow and disaster recovery solutions