Freelance Copywriter

Nicoya is a marketing agency specializing in supporting creators of online training courses (infopreneurship).

Our mission: to scale our clients through high-impact webinars and challenges.

We work with a select portfolio of clients who are experts in their field, seeking depth rather than volume.

In this context of strong growth, we are recruiting a Copywriter , capable of developing creative angles and high-performing sales texts to support large-scale launches.

🎯 Your missions

Your mission is simple: design and write marketing materials for a maximum of 2 to 3 clients, with a priority on advertising scripts, then webinar and challenge slides and emails, to generate registrations and contribute to the performance of their launches.

You contribute both your analytical skills and your production abilities: deeply understanding an audience, challenging an angle, finding the right arguments and transforming them into relevant deliverables. You work with the COO, who manages and approves the copywriting, and with the Project Manager, who coordinates briefs, deadlines, and client feedback.

Customer understanding and copywriting strategy

• You participate in client workshops to understand their offer, their positioning, their audience and the specificities of their market.
• You identify the motivations, objections and persuasive levers specific to each audience in order to propose relevant angles.
• You challenge the briefs and client avatars when you identify a better direction.
• You analyze the content and advertisements that work in the French and American markets to fuel your ideas, adapting them to the real context of each client.
• You build a coherent argument and storytelling across advertisements, emails, and launch materials.

Production and improvement of media

• You write conversion-oriented advertising scripts, with several hooks, angles and variations to feed into tests.
• You imagine creative concepts with our Head of Content, including advertisements that adopt the codes of organic content.
• You design and write, according to needs and your scope, the slides for webinars and challenges, with the support of the COO
• You write the launch, warm-up, reminder and follow-up emails, as well as the WhatsApp messages.
• You maintain a sustained production pace without sacrificing relevance: as an indication, a month can represent around one hundred advertising scripts, thirty emails and ten WhatsApp messages, depending on the clients and the launch schedule.
• You use AI to accelerate production and variations, based on solid thinking about the audience, angles and messages, then you rework the texts with a critical eye.
• You anticipate the constraints of filming and editing in order to propose scripts that can be produced efficiently.
• You share your first versions early enough, provide visibility on your progress, and incorporate feedback to improve your deliverables.
• You are interested in the results of your texts: performance of advertisements, registrations generated by emails and impact of sales materials.
• You use performance feedback to propose new tests and improve future productions.

Expected results:

• At 30 days: you master our processes, you take charge of 2 clients with the support of Adrien, your first Ads are broadcast and your emails contribute to increasing registrations for launches.
• At 3 months: you have produced winning creatives that help scale clients, you have mastered our tools and AI, you are enriching our Ads playbook and you are proposing concrete improvements to our working methods.

🔎 Desired profile

💼 Experience

• You have at least 3 years of experience in direct response and conversion-oriented copywriting.
• You have already written advertising scripts for infopreneurs.
• You have conducted recurring and sufficiently long collaborations to test your texts, observe their results and learn from them.
• You have supported infopreneurs over the long term, on campaigns with substantial advertising budgets, and you know how to explain the results of your texts and the lessons you have learned from them.
• You can present a portfolio of advertising scripts and other materials, explain your personal contribution and share the results achieved.
• Experience in an agency specializing in infopreneurship or handling the copywriting of a sales funnel from A to Z are particularly relevant.
• Experience in designing webinar or challenge slides is a real plus. If you haven't done it yet, you're eager to learn and expand your skillset.

🔨 Skills

• You know how to write advertising scripts that capture attention and make people want to take action.
• You have mastered the mechanics of persuasion and you know how to adapt your arguments to a specific audience, offer and context.
• You understand sales funnels in infopreneurship and the role of each medium in the prospect's journey.
• You know how to quickly produce several angles and variations, without limiting yourself to changes in wording.
• You understand advertising performance indicators: hook rate, CTR, CPL and ROAS, and you know how to use them to guide your future productions.
• You are interested in the commercial impact of your texts, particularly the registrations generated and the appointments obtained during launches.
• You use AI wisely to improve your efficiency. We can support you in further developing your mastery of our tools and methods.
• You know how to analyze trends and organic content to develop advertising concepts tailored to our clients.
• The ability to read English is a plus for conducting your research on the American market.

🤝🏻 Personal Qualities

• You are motivated by performance and the desire to see your writing produce concrete results.
• You are curious: you look at content, advertisements and market launches to understand what works.
• You are creative, with enough perspective to challenge an idea and propose a relevant direction.
• You know how to receive feedback without ego, revise a text or change direction while maintaining a constructive attitude.
• You are rigorous in your organization, you respect deadlines and you provide visibility before we need to follow up with you.
• You understand the constraints of other team members and you anticipate the impact of your deliverables on the rest of the project.
• You know how to maintain a high production volume and remain efficient during peak loads.
• You want to make a long-term commitment to a team and make Nicoya your priority professional project.

❌ This position is not for you if:

• You've never written advertisements for infopreneurs.
• Your experience is limited to emails, SEO or editorial content, without any practice in conversion-oriented advertising copywriting.
• You cannot present your productions or explain what they generated and what you learned from them.
• You are only looking for quality of writing, without being interested in the performance of your texts.
• You want to stick exclusively to one format and you don't want to explore webinars and challenges.
• You are using AI to produce generic texts without any consideration for the audience or critical perspective.
• You experience returns and changes in direction as a personal challenge.
• You are considering Nicoya as a side mission or a short stopover before dedicating yourself to another project.

👉 Why join Nicoya?

• You will be joining a profitable, rapidly growing agency with a long-term vision and loyal clients, leaders in their market.
• You have a real playing field: large audiences and advertising campaigns mobilizing budgets of several hundred thousand euros.
• You will receive support in copywriting, with concrete feedback to help you progress and close contact with the founder.
• You benefit from a complete team: Project Manager, Head of Content, media buyer and designer, to see your ideas take shape and be tested.
• You have access to the results of your productions and you can understand precisely what works to improve your work.
• You will develop your skills in webinar and challenge formats, production methods and the AI ​​used by Nicoya.
• You work 100% remotely, wherever you want.
• You are building a lasting collaboration, with prospects for growth in your scope and remuneration based on your involvement and results.

📅 Terms and Conditions

• Contract type: Freelance
• Work schedule: near full-time commitment preferred, with Nicoya as the priority project
• Organization: 100% remote work
• Start date: to be agreed upon according to your availability, ideally sometime in October or early November
• Compensation: Fixed salary based on experience + performance-related bonuses

⚒️ Recruitment process

1. Apply via the form, including a presentation of your experience and portfolio.
2. Interview with the Golden Hire team
3. Analysis of your achievements and results
4. Interview with the CEO

Does this profile sound like you? Apply now: you will be designing some of the most ambitious launch texts in the infopreneurship industry, alongside a team that will help you progress and give scope to your work.