Direct Response Copywriter - Facebook & Instagram Ads

You are not here to write clever copy that wins awards. You are here to write ads that stop the scroll, build desire, handle objections, and make people click.

This role sits alongside our Head of Media / Creative Director and our creative strategy team. They supply the angles, hooks, and strategic direction. You own turning those into finished ad copy that ships.

Your Output

• Facebook and Instagram video ad scripts (hooks, body, CTA)
• Static ad copy (headline, body, CTA)
• UGC-style scripts for on-camera talent
• Short-form ad variants and angle iterations
• Landing page and funnel copy support as needed

If you need two weeks to write one ad, this is not your role. If you can read a brief, understand the buyer, and ship five ad scripts by end of day — keep reading.

How We Work

• Volume + iteration > one "perfect" ad
• Hooks are the job. Body copy follows. CTA closes. In that order, every time.
• Direct-response cadence: brief → write → ship → test → iterate
• Speed matters. We run 100+ ads per week. Slow writers block the machine.
• Small senior team. Direct line to operators. Zero bureaucracy.
• A Note Before You Apply This is a senior seat, and we screen hard on real Meta ad experience — specifically, ads you personally wrote that ran against $500K+ in tracked spend, verifiable in the Meta Ads Library. If that's not your background, this likely isn't the right fit right now.

Requirements

Must-have

• 5+ years writing performance ads for Facebook and Instagram specifically — not emails, blogs, or organic content
• Personal experience on accounts with $500K+ in tracked Meta ad spend (agency or in-house — must have owned the copy, not just touched it)
• A portfolio of real ads you personally wrote, verifiable in the Meta Ads Library, with performance data (CTR, CPA, ROAS, or revenue attributed)
• Deep fluency in hooks, mechanisms, objections, proof, and buyer psychology
• Experience in info-product, coaching, online education, agency-services, or ecommerce
• You write fast — multiple complete ad scripts in a single working session
• Highly fluent in English — native or near-native level
• You can take an angle brief and execute it without needing the concept explained three times

Strong signals

• Portfolio shows hooks that would actually stop a scroll — not headlines that open a brochure
• You have written UGC-style scripts, talking-head scripts, B-roll voiceover scripts, and static ad copy
• You have worked on high-ticket offers ($1K+) where the ad has to do serious persuasion work
• You use AI to produce faster, but your final copy has your commercial instinct on it, not GPT's
• You have swipe files, inspiration sources, and a real research process
• Not right for you if
• Email copywriters or content writers with no paid ad creative experience
• Brand copywriters with no direct-response or performance marketing orientation
• Writers who produce one polished ad per week
• Anyone who cannot show, with Ads Library links and performance data, ads they personally wrote that ran in a paid account

What You'll Actually Do

• Write complete Facebook and Instagram ad scripts from creative briefs — hook, body, CTA
• Produce multiple angle variations per brief for testing
• Write UGC scripts for on-camera talent, formatted for easy delivery
• Write static ad copy (headlines, primary text, CTAs) across formats
• Iterate quickly on underperforming copy based on performance data
• Collaborate with the creative strategy team so your copy executes the intended angle cleanly
• Review your own output against the funnel it feeds so the copy is consistent