Direct Response Copywriter

We are hiring a Senior Direct Response Copywriter to own the message everywhere it appears at an eight-figure men's coaching company: the ads, the VSL, the funnel pages, and the email.

Responsibilities

• Market research and ideation
• Writing copy for ads, the VSL, funnel pages, and emails
• Briefing the video editors and reviewing cuts against your script
• Reviewing the analytics and iterating on what the numbers show
• Keeping all copy within ad platform policies

You'll report to the Head of Paid Marketing and work closely with the founder.

Requirements

Must have:

• Excellent written and spoken English, at a native or near-native level
• Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls (ad → opt-in/VSL → application → call → close), with results you can show: cost per call, ROAS, or revenue attributed to your copy
• Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale
• Written Meta ad copy at volume, week after week, and tracked which concepts won and why
• Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution, not just open rates
• Able to give this role at least 20 hours a week, ideally 30 or more, with at least 3 hours a day overlapping European hours

Nice to have:

• You have written for an offer built on emotions and relationships- men’s or personal transformation, grief, parenting, therapy-adjacent- rather than only make-money-online. And you understand, from life or work, why a husband and wife can both be trying and still not understand each other.
• Comfortable reviewing a rough cut against your script and giving an editor clear notes
• ActiveCampaign, GoHighLevel, ClickFunnels, Hyros
• Experience with testimonial and case study ads
• You've managed or mentored writers or editors
• You've run your own business or built something inside one
• You've written for an offer built on emotions- relationships, men's or personal transformation, grief, parenting, therapy-adjacent, faith- and you understand, from life or work, why a husband and wife can both be trying and still not understand each other.
• Worked inside a company or offer doing $500,000+ per month in revenue, so you know what volume, speed, and scrutiny look like at that scale
• Copy you personally wrote has sold at least $1 million in revenue, with numbers you can show and someone who can confirm them
• Done real voice-of-customer research (sales-call reviews, customer interviews, reply mining) and turned it into copy
• Operated in a compliance-sensitive vertical where ad copy could get an account restricted
• Experience with ActiveCampaign, GoHighLevel, ClickFunnels, Hyros