Direct Response Copywriter

We are hiring a Senior Direct Response Copywriter to own the message everywhere it appears at an eight-figure men's coaching company: the ads, the VSL, the funnel pages, and the email.

Our historic winning ads don't perform as they used to, and the new winners bring in lower-quality leads. We are running a marketing turnaround under a new Head of Paid Marketing, and this is the seat that writes it.

Responsibilities

• Market research and ideation
• Writing copy for ads, the VSL, funnel pages, and emails
• Managing the editing team
• Reviewing the analytics and iterating on what the numbers show
• Keeping all copy within ad platform policies

You'll report to the Head of Paid Marketing and work closely with the founder.

Requirements

Must have:

• Excellent written and spoken English, at a native or near-native level
• Worked inside a company or offer doing $500,000+ per month in revenue, so you know what volume, speed, and scrutiny look like at that scale
• Copy you personally wrote has sold at least $1 million in revenue, and ideally a lot more, with numbers you can show and someone who can confirm them
• Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls (ad → opt-in/VSL → application → call → close), with results you can show: cost per call, ROAS, or revenue attributed to your copy
• Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale
• Written Meta ad copy at volume, week after week, and tracked which concepts won and why
• Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution, not just open rates
• Directed video editors or designers from a written brief through to the finished creative, and held the standard on the final cut, with examples
• Done real voice-of-customer research (sales-call reviews, customer interviews, reply mining) and turned it into copy
• Operated in a compliance-sensitive vertical where ad copy could get an account restricted
• At least 3 hours a day of overlap with European working hours
• Able to commit full-time to this role, without other clients, retainers, agencies, or freelance work alongside it

Nice to have:

• A real understanding of what couples go through when a marriage is in crisis, whether from personal or professional experience
• Experience in relationship coaching, personal development, or a similar niche, plus ideas you'd want to test for a marriage offer
• ActiveCampaign, GoHighLevel, ClickFunnels, Hyros
• Experience with testimonial and case study ads
• You've managed or mentored writers or editors
• You've run your own business or built something inside one