Copywriter

You're the person who translates a client briefing into concrete content ideas , selects the right ones from over 900 creators, briefs them, guides them through production, and ultimately decides what's good enough. And you're the person our clients talk to when it comes to this very content.

#yourtasks

🔥 Research & Angles: You delve into the product, target audience, reviews, and competition, extracting the exact phrases your target audience uses. From this, you build angles that resonate with them. Per brand, per funnel stage, per platform.

🔥 Hooks & Scripting: Your core business. You write hooks in series, test variations against each other, and use them to create scripts for UGC ads, street interviews, and advertorials. Conversational rather than overtly promotional, so clear that a creator can implement them without questions, and so open that their personality shines through.

🔥 Ad Concepts: You don't think in terms of individual texts, but in terms of concepts. Format, flow, visual idea, text layer, call to action. From the first second to the payoff, everything is on paper before anyone even turns on the camera.

🔥 Creator Selection: When writing, you already know who should say it. You choose the creators from our pool who fit your brand, target audience, and angle. Type, language, industry, credibility—everything has to be right. If no one is a good fit, you can search for other suitable creators.

🔥 Quality assurance: You review incoming submissions and check them against your concept. If the hook is catchy, the lyrics are effective, the message and brand fit, and compliance is clean, then what you approve goes to the client.

🔥 Client communication: You present your concepts yourself, gather and organize feedback, manage approvals and revisions, and aren't afraid to say no if a change weakens the ad. You derive the next phase from the results and client goals.

🔥 Creative Data: You analyze which hook held, which sentence stopped the scroll, and which format worked. The learnings are directly incorporated into the next script. Testing logic instead of gut feeling.

qualification

#whatyoubring

🤝 Experience in writing for social media: UGC ads, performance copy, content conception or editing, preferably from an agency, DTC brand or creator environment.

🤝 You can write, and a lot of it. Hooks galore instead of one perfect line, scripts that work when spoken, briefings that no one needs to ask questions about.

🤝 You strike the right tone: one brand sounds like your best friend, the next like a doctor. You manage to pull both off without it seeming forced.

🤝 You know what sells an ad and what's just for show. Hook Rate, Hold Rate, CTR, and CPA are your tools of the trade, not just report decoration.

🤝 Conceptual strength: you think beyond the text in terms of format, flow, and visual concept.

🤝 A good eye for people: you can recognize which creators convey their words credibly.

🤝 Confident demeanor towards clients, even when feedback is uncomfortable, and the ability to justify your text decisions.

🤝 You don't take corrections personally and you separate legitimate feedback from matters of taste.

🤝 Structure and personal responsibility, especially in a remote setup, and reliability regarding deadlines, because creators and editors are waiting behind you.

🤝 Openness to AI tools in research and ideation, with the expectation that the final line comes from you.

🤝 Perfect German and good English

🤝 You'll find yourself reflected in our values: customer enthusiasm, authenticity, a commitment to quality, reliability, and a friendly atmosphere.