Content Manager

The Content Manager develops cross-channel content strategies across traditional search and generative AI engines. Functioning as a player-coach, you will lead a team of writers and editors while remaining hands-on in strategy execution, AI prompt optimization, and content QA. You will collaborate closely with SEO Directors and Client Success Managers to protect brand narratives and drive growth

What We Need:

Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions:

• Leads in the delivery of outstanding creative and results, working collaboratively within a cross-disciplinary team and environment (content writers, strategists, and editors) to ensure creative work is on-brand and standing out to research the intended audience
• Oversees and guides all content strategy and content production on the team for clients
• Guides junior and mid-level content specialists and editors with insightful feedback and leadership. Ensures that creative projects ultimately meet business needs, helping shepherd the work of other creatives toward that goal
• Develops the team by regularly meeting with direct reports (weekly 1:1s, career and performance reviews, helping to resolve conflicts, addressing concerns, identifying opportunities for growth, etc.)
• Ensures development aligns with TK values and fosters behaviors that have a positive impact on the TK culture
• Delegates work amongst self and other team members with a bigger picture of all the work within sub-department
• Maintains awareness of upcoming macro shifts that will affect the client’s business as well as marketing at large
• Regularly presents to clients and involved in upsells
• Ensures consistency and efficacy of content strategy throughout all creative
• Owns the brand voice story for our clients across all channels maintaining consistency
• Maintains and nurtures the brand, while identifying when we can take creative risks. You want to build a brand that stands out. You shape and maintain brand voice consistency across many projects, not just your own
• Stays current on content marketing best practices and techniques, as well as all trends relating to the clients’ category, to strategize on effective and engaging web content.
• Responsible for developing presentations and delivering them to clients as necessary 
• Oversee GenAI prompt targeting, audit AI search answers, select optimal prompts, and utilize internal tools for SERP insights.  
• Apply platform-specific best practices across Reddit, PAA, Press Releases, and Social Media profiles.  
• Maintain rigorous QA standards across both Reputation Management (defensive content) and Growth Strategy campaigns.  
• Develop high-impact strategic deliverables including Ally Opportunity Assessments, Fact Sheets, and Crisis Tactics. 

The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice

How We Evaluate:

• Ability to build and execute end-to-end content strategies across both traditional search engines and AI-driven answer engines,
• Proficiency with Generative AI workflows, including prompt engineering, GenAI audits, and leveraging AI/SERP tools to optimize online visibility and brand perception. 
• Hands-on experience optimizing for diverse digital channels, including People Also Ask (PAA), Press Releases, and social platforms.
• Demonstrated ability to navigate both Online Reputation Management (ORM/crisis response) and organic growth marketing initiatives.
• Strong desktop research skills and/or experience with customer research data
• Ability to manage and pivot thinking across multiple enterprise-level accounts in different verticals
• Agency experience preferred but not required
• A mix of B2B and B2C experience preferred but not required 

Pay Transparency

The salary range for this role is $98,000 to $148,000. *This salary range is based off of the market pay for all of the United States; Terakeet applies a multiplier to this range based upon the specific geographic location of a job candidate*