Marketing Content Specialist (B2B)

As Content Writer, you will produce the written content that drives our inbound strategy, including blog posts, SEO articles, gated guides, case studies, and website copy across Kerma Games and related brands.

The expectation is that you can take a topic, conduct the necessary research, and deliver a finished, high-quality piece.

What you'll do

• Write SEO-optimised blog posts and long-form articles on iGaming industry topics, product categories, and operator challenges
• Develop gated content assets such as whitepapers, guides, and research reports to support lead generation
• Write and maintain website copy across multiple brands
• Produce case studies and sales enablement materials in collaboration with the commercial team
• Contribute to LinkedIn content as needed
• Research topics independently and bring ideas and story angles, not just execution

Qualifications

• 2+ years of content writing experience in a B2B environment
• Strong research and writing skills, with the ability to make technical subjects accessible without losing precision
• SEO fundamentals, including keyword strategy, on-page structure, and content briefing
• Experience writing case studies, long-form guides, and website copy
• Self-directed and comfortable working from a brief with minimal supervision
• Based in or willing to relocate to Barcelona
• Experience in iGaming, SaaS, or technology industries is a plus
• Fluent English required; Spanish or additional languages are a plus