Social Media Manager / Virtual Assistant

About the Role

We’re looking for a reliable, creative, and detail-oriented Social Media Manager / Virtual Assistant to support a compassionate and high-integrity mental health practice. This is a dual role where you’ll manage day-to-day administrative support while driving consistent, meaningful engagement across social media platforms like Facebook, Instagram, and LinkedIn.

The ideal candidate brings a proactive mindset, exceptional attention to detail, and a warm, professional tone in all client-facing communication. Experience within the mental health field or a related area—and a strong sense of confidentiality and empathy—is a big plus.

Key Responsibilities

Social Media Management

• Manage and regularly update social media accounts (Facebook, Instagram, LinkedIn)
• Create and schedule original, engaging content that aligns with the therapist’s tone and services
• Respond to comments and messages in a professional and compassionate voice
• Track social media performance and recommend improvements
• Write blog content and upload to websites
• Maintain and update visual and written content across two WordPress websites
• Design and layout client-facing materials, including questionnaires and psychoeducational handouts
• Collect and organize email contacts to support newsletter creation and distribution
• Producing a Newsletter, using MailerLite.
   

Administrative Support

• Handle inbox management, appointment scheduling, and general data entry
• Maintain organized digital filing systems and track client documentation accurately
• Ensure accurate client invoicing through Stripe
• Upload invoices correctly to relevant portals (e.g., Aviva Insurance, other provider platforms)
• Support onboarding and form management via Jot Form

Tools & Systems You’ll Use

• Stripe (for payment and invoicing)
• Jot Form (for intake forms and questionnaires)
• Aviva Insurance portal (or willingness to learn)
• Social media scheduling tools (e.g., Buffer, Later, or similar)
• WordPress (for website updates and blog uploads)
• Experience with Acuity
• Newsletter tools: MailerLite or Mailchimp
• Google Workspace (Drive, Docs, Calendar)

• 1–3 years of experience in social media management and/or virtual assistant roles
• Strong creative writing and content creation skills
• Excellent attention to detail—accuracy in invoicing and client documentation is critical
• Highly organized with solid administrative and communication skills
• Empathetic and professional tone—especially in mental health-related content and client interactions
• Familiarity with confidentiality practices and sensitivity in handling client information
• Able to work independently with a proactive and problem-solving attitude
• Experience or interest in mental health, therapy, or wellness is strongly preferred