Senior Freelance Copywriter

About Northern 

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. 

Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more.

What We’re Looking For:

Northern is seeking an experienced and strategic Senior Freelance Copywriter to join our extended creative team. In this role, you’ll lead the development of high-impact copy and messaging for websites, brand platforms, performance marketing campaigns, product launches, and digital experiences across multiple industries.

You’ll be a key partner to designers, strategists, and marketing leads, bringing a sharp creative POV, crafting original concepts, and elevating how our clients show up in the market. We’re looking for someone who can not only write great copy but think deeply about tone, narrative structure, and how language shapes customer experience.

Experience writing for enterprise brands or complex organizations is a strong asset, particularly in contexts where brand governance, layered stakeholder feedback, or multi-audience messaging is required.

Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace!

Benefits of Freelancing with Northern!

In exchange for your talent, Northern offers:

• Competitive rates
• Flexible work to promote work-life integration
• Remote-first or hybrid flexibility
• Asynchronous work
• Supportive Operations Team
• 20 - 40 hours a week
• Opportunity to collaborate with top industry talent!

What You’ll Be Doing:

• Lead copy development across client engagements, from campaign creative to full website rewrites, brand messaging, and digital content strategy
  
• Translate complex briefs into clear, actionable messaging frameworks and creative concepts
• Craft copy that aligns with brand tone, engages audiences, and meets business and marketing objectives. Present it with clarity and conviction to win over clients in project reviews.
• Guide messaging strategy and tone of voice for new brand platforms and seasonal campaigns
  
• Collaborate with designers, project leads, and clients in a fast-paced, creative environment
  
• Balance big-picture thinking with flawless execution, delivering work that is creative, strategic, and always on-brand
  
  

What You’ll Bring:

• 6+ years of copywriting experience, with a strong portion in a senior or lead role
• Portfolio demonstrating concept-driven work across web, performance marketing, brand development, and storytelling
• Proven experience working with enterprise-level clients or complex stakeholder environments
• A strategic mindset, able to align messaging with business and user needs
• Advanced ability to adapt tone of voice across industries and platforms
• Confidence in presenting and defending creative work, both internally and with clients
• Deep familiarity with digital best practices including SEO, UX writing, accessibility, and content strategy

Equity and Diversity

Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.

We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.