Senior Copywriter

Senior Copywriters aim to solve client marketing challenges with an emphasis on ideating creative concepts, developing messaging strategy, speaking within a designated brand narrative, and technical constraint writing. Regardless of output medium, their core responsibilities include insightful concept development, detailed creative oversight during campaign production, and hands-on writing across multiple workstreams.

A great Senior Copywriter is an experienced and articulate advertising leader that’s capable of collaboratively guiding clients through the creative process. They strike a balance between performing individual contributor duties and working toward broader solutions as part of a creative leadership cohort. They intelligently lead projects through all phases of development, from research and pitching to delivery — acting as a skilled interface between client needs and production capabilities, ultimately working to ensure the success of all work they touch — whether delegating or directly completing.

WHAT YOU’LL DO 

• Lead the creation of brand messaging and themes that succeed across mediums, formats, and campaign types with a focus on Direct Response writing.
• Lead conceptual development and pitching efforts by writing and/or directing strategically driven messaging and creative deliverables.
• Lead client-facing conversations focused on the development and refinement of campaign messaging. 
• Work with producers to ensure copy is delivered on deadline and in accordance with brand standards and client criteria.
• Maintain a positive working relationship with Motion and Design, ensuring that concepts meet the requirements for all formats and mediums.
• Maintain and promote an internal awareness of industry creative trends and standards with a strong focus on narrative tone and ideation.
• Explore AI tools related to messaging, ideation, and tasks that impact client work
• Mentor and support junior creative staff toward the goal of accelerating skill progression through a culture of collaboration and knowledge sharing.
• Offer the team support through creative problem-solving, process improvements, synthesizing briefs, and elevating the work, with a focus on areas other than copywriting.

WHAT YOU’LL NEED

• Agency or equivalent copywriting experience for national and/or global brands, with some experience in tech, product features.
• An interest in sports and broadcast entertainment.
• The ability to project a conversational and experienced temperament when presenting.
• An inspiring portfolio of work that successfully addresses complex marketing objectives.
• A collaborative spirit, with the ability to navigate workstreams and effectively communicate.
• A proactive mindset towards solving client challenges and driving work forward.