Mellro

We're looking for someone who knows how to turn words into action, connecting creativity, strategy, and conversion.
You'll be responsible for creating ads, landing pages, emails, WhatsApp messages, scripts, and content for different stages of the sales funnel. You'll also have opportunities to contribute to SEO, brand voice, and strategic and institutional content.
If you enjoy testing ideas, tracking metrics, and transforming learnings into increasingly effective texts, we want to meet you!

Main Activities

Direct Conversion Copywriting (Paid Media & Acquisition Funnel):

• Create continuous variations of hooks , body text, and CTAs for ads in Meta Ads, Google Ads, and new formats;
• Scripting videos focused on traction (testimonial-style ads, UGC, short tutorials, and overcoming objections);
• Writing a complete persuasive landing page narrative: impactful headlines, unique value proposition, breaking through commercial barriers, and social proof.

Sales Activation & Automation (CRM and Sales):

• Develop automated email and WhatsApp messaging sequences focused on unlocking registrations and reactivating databases;
• Develop quick approaches and objection-handling scripts to support the pre-sales team (SDRs/Sales).

Strategic Content for Blog & SEO:

• Write blog articles that combine SEO best practices with lead capture and conversion mechanisms (contextual CTAs, internal banners, and forms).

Cross-functional Support, Tone of Voice & Area Continuity (Strategic Backup):

• Building the Company's Way of Speaking: Actively and critically support the brand's tone of voice for different personas, ensuring clarity, consistency, and textual cohesion in all communications, and following the guidelines already defined;
• Rich & Institutional Materials: Support in writing and reviewing e-books, market research, industry reports, corporate presentations, and institutional materials for internal events and projects;
• Specific Marketing Requests: Work on reviewing and drafting communications, scripts, and institutional materials to meet various requests directed to marketing leadership;
• Operational Continuity: To act as support and contingency for institutional content routines (social media and general communications) during peak demand periods or occasional absences/vacations of the team.

Critical Stance, Metrics & Continuous Optimization:

• Routinely monitor the return on investment of the produced pieces (CTR, page conversion rates, and engagement);
• Proactively propose new approaches when a textual angle loses momentum;
• Utilize generative Artificial Intelligence tools with critical thinking to explore variations and accelerate deliveries.

Behavioral profile:

• Flexibility and Team Spirit: A collaborative approach to handle urgent demands and move seamlessly between aggressive sales copy and institutional writing;
• Nonconformity and Proactivity: Curiosity to understand the customer's pain points, investigate feedback data, and propose improvements without passively waiting for orders;
• Ability to Synthesize and Clarity: Skill in transforming real estate and bureaucratic topics into light, easy-to-understand, and engaging messages.

Requirements

Education

• Graduation
• Technologist
• Technical Education

Language

• English - Basic
• Portuguese - Domain

Technical Skill

• Proven experience in conversion/performance copywriting and strategic/advertising writing.
• Portfolio demonstrating textual versatility: conversion-focused pieces (ads, landing pages, emails) and content/institutional materials (articles, presentations, or ebooks).
• Mastery of classic persuasion techniques, editorial clarity, and excellent command of standard language and a modern tone of voice.
• Basic SEO concepts for content and understanding funnel metrics (CTR, open rates, and conversion rates).
• Practical use of generative AI text tools for increased speed and ideation.
• Desired Skills: Experience in the real estate market, rentals, proptechs, fintechs, or B2B services. Familiarity with basic publishing via WordPress dashboard. Prior experience in writing executive reports or rich content.

Benefits

• Cost of living allowance
• Flexible hours
• day off
• wellness platform
• Paid bonus days
• Home office