Freelance Conceptual Copywriter

You should be a strong conceptual thinker who can turn a strategic insight into a powerful campaign platform, then write the headlines, scripts and copy that bring it to life.

What you’ll do

• Develop integrated campaign concepts across film, out-of-home, social and digital.
• Write sharp headlines, engaging film scripts and compelling campaign copy.
• Adapt your writing to different brands, audiences and channels.
• Work with art directors to develop visual storytelling and campaign presentations.
• Use AI tools thoughtfully, including visual-generation tools to help communicate ideas.
• Collaborate closely with strategists and creative leadership in London.
• Take ownership of your work and deliver to agreed deadlines.

Requirements

What we’re looking for

• Experience at leading creative agencies such as Ogilvy, TBWA, Joe Public, M&C Saatchi or equivalent.
• A portfolio demonstrating original campaign thinking and excellent writing.
• Strong command of tone of voice, storytelling and concise, persuasive language.
• Practical experience using AI tools within your creative process.
• An understanding of UK and international brands, culture and humour.
• A proactive, collaborative attitude and enthusiasm for making the work yourself.