Direct Response Copywriter

We’re a fast-growing digital marketing and media production company with our own in-house studio in Miami Beach. That means the copy you write doesn’t sit in a client’s inbox waiting for approval. It goes straight to our directors, editors, and on-camera talent, then into market, where you’ll see exactly how it performs.

We’re looking for a direct response copywriter who knows that a beautiful sentence is worthless if it doesn’t sell. You understand why people buy, you can write a hook that stops the scroll, and you judge your work by conversions, not compliments.

What you’ll write

• Video sales letters: 5–30 minute presentations that carry a viewer from curiosity to purchase
• Infomercials: Scripts produced in our own studio with our own talent
• Landing pages and funnels: Sales pages, order pages, upsells, and downsells built to convert
• Email: Sales sequences, promotions, and follow-ups
• Ads: Headlines, social ads, and paid campaign copy, with plenty of variations to test

You’ll write across several brands and categories, including AI, fintech, business services, and consumer products [confirm list]. Every claim is substantiated and goes through compliance review before it airs. [confirm]

What success looks like [confirm]

• In your first 90 days, you ship copy across multiple formats and learn our brands, audiences, and production process
• Your ads and emails win tests against existing versions
• Over time, you write a VSL or infomercial that becomes a control

What you bring

• A portfolio of direct response copy you wrote, with results you can speak to
• Long-form experience: VSLs, advertorials, infomercials, or sales letters
• A working understanding of persuasion, storytelling, and buyer psychology
• The ability to write hooks and calls to action that move people
• Speed under deadlines without sloppy work
• Excellent written English, with sharp editing and proofreading
• Comfort using AI tools for research and ideation, along with the judgment to know where they fall short

Nice to have

• Experience in financial publishing, affiliate marketing, SaaS, or digital products
• Experience writing for video, with an eye for how a script plays on camera