Creative Copywriter

DETAILED JOB DESCRIPTION

· Write, edit, and develop content for multi-channel marketing campaigns, including landing pages, emails, digital and print ads, video scripts, social media, brochures, and direct mail pieces to engage various healthcare audiences.

• Deliver marketing and advertising copy with attention-grabbing headlines, dynamic content that is relevant to the target audience, and clear and compelling calls to action. Transform complex healthcare information into simple messages and adapt content to communicate effectively across different print and digital channels.
• Ensure tone and style, across all mediums, are consistent with brand standards and brand voice.
• Work collaboratively with marketing strategists, designers, and other communicators across departments to recommend and develop content strategies that effectively create engagement and drive conversion.
• Utilize a variety of sources including market and consumer research, industry trends, subject matter experts, and industry terminology to inform key messaging and accuracy in writing.
• Interview physicians, healthcare administration professionals, and patients to incorporate a unique and informative perspective into custom-written health and wellness articles.
• Maintain deadlines and project manage from start to finish, including outlines, drafting and interviews with SMEs.

· May complete unit/department specific duties as outlined in department documents.

REQUIRED QUALIFICATIONS

· Bachelor’s degree in marketing, communications, journalism, business, or healthcare administration, or a related field.

· Three (3) years of experience in marketing, public relations, communications, journalism, or a related field.

PREFERRED QUALIFICATIONS

· Experience in health care, hospitality, or service sectors.

· Additional license/certification requirements as determined by the hiring department.