Copywriter, Messaging Specialist

The Copywriter plays an important role in developing marketing communications that engage customers, support business objectives, and improve campaign performance.

Working closely with product marketing, creative, digital, and other marketing partners, this individual will help create compelling consumer-facing messaging across email, direct mail, web, digital advertising, customer communications, and other marketing channels. The role combines hands-on copywriting with opportunities to contribute to broader messaging strategy, campaign optimization, and customer experience initiatives.

This position is ideal for an early-career marketing professional with 1-3 years of experience who wants to build expertise in copywriting, messaging, direct-response marketing, and performance-driven communications while working alongside experienced marketing leaders.

Key Responsibilities

Copywriting & Content Development

• Write and edit marketing copy for email campaigns, direct mail, landing pages, websites, digital advertising, customer communications, presentations, and sales support materials.
• Develop clear, engaging, customer-focused messaging that aligns with brand standards and campaign objectives.
• Translate complex products, services, and concepts into easy-to-understand customer communications.
• Adapt messaging for different audiences, channels, and stages of the customer journey.
• Assist with proofreading and quality review of marketing materials before deployment.

Messaging & Brand Support

• Support the development and execution of messaging strategies across products and campaigns.
• Help maintain consistency in brand voice and messaging standards across customer touchpoints.
• Collaborate with senior marketing and creative leaders to refine value propositions, campaign messaging, and customer communications.
• Contribute ideas that improve message clarity, engagement, and effectiveness.

Campaign Optimization & Performance

• Assist in testing headlines, subject lines, calls to action, offers, and messaging approaches.
• Review campaign results and customer engagement data to identify opportunities for improvement.
• Help document campaign learnings and best practices for future use.
• Support a test-and-learn environment focused on continuous improvement and measurable results.

Cross-Functional Collaboration

• Partner with Product Marketing, Creative, Digital, Production, and other marketing teams to support integrated campaigns.
• Participate in campaign planning, creative reviews, and project discussions.
• Ensure copy is delivered accurately and on schedule to support marketing initiatives.
• Work collaboratively with internal stakeholders and external partners when needed.

Growth & Professional Development

• Build expertise in direct-response marketing, customer communications, and conversion-focused copywriting.
• Learn best practices in messaging strategy, audience segmentation, and campaign measurement.
• Contribute to marketing process improvements and team initiatives as the department continues to grow.

Requirements

Experience

• 1-3 years of professional experience in copywriting, content creation, marketing communications, digital marketing, or a related field.
• Experience developing customer-facing marketing content across multiple channels preferred.
• Internship, agency, in-house marketing, or freelance experience will be considered.
• Experience supporting consumer-focused brands is a plus.

Knowledge & Skills

• Strong written and verbal communication skills.
• Excellent grammar, editing, and proofreading abilities.
• Demonstrated ability to write clearly and adapt tone for different audiences.
• Understanding of marketing fundamentals and customer communication principles.
• Interest in direct-response marketing, conversion optimization, and campaign performance.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Proficiency with Microsoft Office applications.
• Familiarity with AI-enabled productivity and content tools is a plus.

Portfolio Requirements

Candidates should provide writing samples or a portfolio showcasing their ability to create customer-facing communications. Relevant examples may include:

• Email campaigns
• Website or landing page content
• Digital advertising copy
• Social media campaigns
• Direct mail materials
• Marketing or promotional content
• Academic or freelance marketing projects