Copywriter

As Senior Copywriter, you’ll support the Marketing Communications team by crafting copy for ad campaigns; messaging briefs; internal communications; product content for web pages; headlines and taglines; new product names; scripts for promotional and instructional videos; content for fliers, brochures, blog posts, case studies and other marketing content. You’ll rely on your creativity, your curiosity and your strategizing and collaborative skills as you work with subject-matter experts and stakeholders across multiple departments and product lines to transform information and ideas into effective, compelling content. Your comprehensive understanding of numerous target audiences and deep knowledge of company style will allow you to tailor engaging and resonant copy that builds brand awareness and customer loyalty— while striving for clarity, concision, grammatical accuracy and a consistent brand voice throughout all company materials

WHAT YOU’LL BE DOING (% of time)

Copywriting (70%)

• Conceive, write and produce clear, accurate and engaging content for a variety of target audiences and purposes, tailoring messaging, tone and level of technical detail to meet the needs of each audience, including copy for ads, literature, email, blogs, articles, video and websites
• Producing and publishing articles that market the company and its products
• Determine what makes products appealing to our target audiences
• Develop compelling new creative and messaging concepts to inform, educate or persuade target audiences
• Craft comprehensive campaign messaging briefs and copy to guide content development across all marketing channels, with an understanding of the unique characteristics, conventions and audience expectations of each channel (LinkedIn, Instagram, etc.)
• Ensure cohesive campaign messaging throughout all collateral
• Research, interpret and translate complex product and technical information into clear, compelling marketing language that is accessible to the intended audience
• Create and present voiceover scripts for video
• Utilize search engine optimization techniques; incorporate prominent key words into copy
• Maintain brand voice and adhere to company style guide

Content Strategy and Collaboration (20%)

• Work closely with Communications Content Manager to develop strategic content for marketing campaigns, monitor content-related metrics and identify areas for content improvement
• Identify cross-promotional opportunities
• Collaborate with internal stakeholders to understand project objectives, to create and refine copy, and to finalize deliverables
• Interview clients and experts to generate creative ideas
• Work with Creative Director and design team to conceptualize and develop effective marketing campaigns
• Explore various marketing angles and concepts — visual and verbal elements in tandem — with the content and creative teams
• Research relevant industry topics to identify new content

Copy Editing and Proofreading (10%)

• Check all copy for spelling and grammar errors before delivery
• Revise, edit and proofread content as needed
• Consult with Senior Copy Editor to stay current on company style updates and to resolve outstanding style issues

TRAVEL REQUIRED

This position doesn’t require domestic or international travel.

WORK STATUS & LOCATION

This full-time, exempt position is fully remote, based at our Home Office in Plano, TX.

RELOCATION

Relocation is not available for this position.

PAY

$84,400 - $105,000 / year