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Copywriter

Wordpress Company
2 hours ago
Full-time
Remote
Europe
Copywriter Jobs

As our Copywriter, you'll create engaging, persuasive, and high-converting content that brings our marketing campaigns to life and strengthens our brand across every customer touchpoint.

This role is fully remote, but to keep collaboration smooth and our working hours nicely aligned, we’re looking for someone based in Europe.

You’ll be officially employed in your country of residence through our Employer of Record (EOR) partner, so you can enjoy the flexibility of remote work while being fully employed locally.

What You Will Be Doing

Your day-to-day responsibilities will include:

  • Develop a cohesive verbal identity across all customer touchpoints that makes our products unique and memorable, applying storytelling and persuasion principles to clarify our message and connect with our audience
  • Write persuasive, high-converting copy for emails, web pages, landing pages, and paid ads (Facebook, Google Ads) that sells and adds real value to our audience
  • Continuously optimize copy based on performance metrics, A/B testing, and customer feedback
  • Develop a strong working knowledge of our product and technology to translate features and benefits into clear, accurate, benefit-driven copy
  • Ensure the quality and accuracy of all copy through rigorous editing, grammar, and proofreading
  • Take campaigns from copy to publication - building and scheduling emails, updating web pages, and getting content live across our channels
  • Track how your content performs using analytics and campaign data, and use those insights to improve what comes next
  • Get involved in marketing beyond writing - supporting campaign execution, contributing ideas, and taking on hands-on marketing tasks alongside the team
  • Collaborate with marketing and design teams to ensure copy aligns with broader brand and campaign goals
  • Stay inspired by creative trends and campaigns from other SaaS companies to bring fresh ideas and formats to our own copy

What Do You Need To Excel at This Job

  • Excellent written communication skills
  • Understanding of consumer psychology and persuasive copywriting frameworks to craft messaging that resonates and converts
  • Ability to adapt tone and style across formats - email, web, landing pages, and paid ads (Facebook, Google Ads)
  • Ruthless attention to detail, with strong editing, grammar, and proofreading skills
  • SEO knowledge (keyword usage, meta descriptions, on-page best practices)
  • Ability to quickly learn and understand our product and technology, translating features and benefits into clear, compelling messaging
  • A genuine interest in marketing beyond writing - you're curious about campaigns, funnels, and what makes them work, and you want to be involved in more than just the copy
  • Comfortable with data - reading campaign performance in Google Analytics, tracking KPIs, and drawing conclusions from what you see
  • Hands-on with marketing tools - email platforms, WordPress, and marketing automation
  • Strong organizational skills and ability to manage multiple briefs/deadlines
  • Curiosity and adaptability - comfortable researching new topics, testing new formats, and learning quickly