Copywriter

enthusiastic Sr. Copywriter to lead growth and lifecycle marketing for our startup. Our Copywriter has a passion for data and customers and will partner closely with Marketing and Product teams to help with the go-to-market strategy, and can work cross-functionally in an ambiguous environment.  

In this role, optimization instincts, customer lifecycle savvy, and an analytical mindset are key to driving growth, engagement, and conversion. We are data-driven in everything we do: we carefully test and measure all of our communications, running dozens of tests at any point in time. You will have an opportunity to work with the co-founders and make a large impact. Concreit is looking for an ambitious and analytical marketing leader who can think big while rolling up their sleeves to get work done.

A look inside the role:

• Lead product messaging and positioning strategies that resonate with Concreit’s target audiences
• Own holistic positioning of Concreit product(s) and be responsible for identifying opportunities to improve product-market fit of existing products.
• Conduct analysis to identify product/marketing needs, opportunity sizing, gathering feedback from internal/external stakeholders, driving commercialization and measuring impact of product marketing strategies
• Support roadmap prioritization by creating tight feedback loops that consistently seek to solve user pain points
• Lead go-to-market plans for new products and features, focused on ensuring product development and feature release can be tracked back to support business goals
• Gather qualitative and quantitative user insights and identifies opportunities for continuous improvement to existing products and features
• Report out regularly on performance against KPIs, identifying opportunities for continuous improvement and optimization

Qualifications and requirements

• Bachelor’s degree in Business, Marketing, or Technical field; MBA Preferred
• 7+ years working in progressively senior marketing roles
• 5+ years of product marketing experience
• A natural curiosity to test, measure, learn and iterate to get the best results possible
• Strong communication, with the ability to juggle multiple projects and stakeholders simultaneously
• A love of data and experience with marketing funnels; you can identify and size different growth opportunities and the various ways to meet them.
• Strong growth track record, with samples and results of past campaigns.
• Outstanding written, oral, and organizational ability.
• Proficiency with modern technology and marketing automation practices, e.g.: Google Analytics, Email Marketing, Social Media Management, CRM and analytical platforms.
• The ability to think strategically and develop comprehensive, data-driven marketing plans.
• First-hand experience with email marketing, and get excited about things like subject lines and calls to action (we do!)
• An experimental mindset for data-driven decisions; failure IS an option because we learn valuable insights and improve the next effort.
• Experience working cross-functionally with creatives, engineers, analysts, and product managers.
• The ability to synthesize complex ideas into actionable recommendations for senior executives.
• A hungry, infectious personality: we’re looking for someone determined and driven to win.
• A strong focus on results in the form of product conversion rates, engagement, CTRs, sales, etc
• Team player attitude with good follow through

Even Better:

• Experience in B2C finance marketing, with exposure to both small & medium-size businesses.
• Experience working in WealthTech, FinTech, finance, or real estate.
• Experience working with lifecycle marketing platforms such as Iterable and Braze.

Measures of success:

• Pipeline growth
• Qualified leads
• Conversion rates
• Quality of revenue
• YoY growth

Benefits:

• Competitive salary and key employee stock option plan
• Medical, dental, and vision coverage
• VC-backed early-stage equity
• Unlimited Paid Time Off
• Ability to work remote