Copywriter

About Onnit:

Onnit is an Austin, TX-based supplement company dedicated to supporting everyday heroes—those who need to be fully present and at their best, not only for themselves but also for their families, friends, and colleagues. As a trusted, serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance.

Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are rapidly growing while staying true to our mission of total human optimization. Recognized as a Best Place to Work in Austin by the Austin Business Journal, we take pride in fostering a dynamic and purpose-driven environment—and we’d love for you to be part of it.

We are seeking a creative and detail-oriented Copywriter with experience in the Consumer Packaged Goods industry to join ONNIT’s dynamic marketing team. In this role, you will have the opportunity to craft the voice of a powerhouse brand. You will be responsible for creating compelling, on-brand copy that drives consumer engagement, communicates product benefits, and supports brand strategy across a variety of channels, including digital (web and email), advertising, packaging, and social media. 

KEY RESPONSIBILITIES: 

• Develop compelling copy for advertising campaigns, email and digital marketing, product packaging, point-of-sale materials, and social media content. 

• Collaborate with marketing, design, and brand teams to understand target audiences and ensure copy aligns with business objectives and brand voice. 

• Translate technical product information into clear, engaging language that resonates with consumers. 

• Write and edit content for email marketing, landing pages, paid ads, video scripts, and social. 

• Ensure consistency in brand messaging and tone across all consumer touchpoints. 

• Conduct market research and competitive analysis to inform copy strategy. 

• Optimize copy for SEO and digital performance where applicable. 

• Manage multiple projects simultaneously, meeting tight deadlines without sacrificing quality. 

ADDITIONAL RESPONSIBILITIES:

• Familiarity with supplements, food & beverage, beauty, household, or personal care product categories. 

• Basic knowledge of UX writing, A/B testing, or data-driven content optimization. 

• Understanding of regulatory considerations for product labeling and claims. 

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field. 

• 3+ years of copywriting experience, preferably in the CPG industry or a related consumer-focused sector. 

• Strong portfolio showcasing a range of copywriting work, including digital content and advertising. 

• Deep understanding of consumer behavior, brand positioning, and retail trends. 

• Excellent grammar, editing, and proofreading skills. 

• Proficiency with digital marketing tools and platforms (e.g., CMS, email marketing, SEO tools) is a plus. 

• Experience working in a fast-paced, deadline-driven environment with cross-functional teams.