Copywriter
NaturtreuGENERAL INFORMATION
40 hours/week · 5-day week · initially limited to 12 months with the clear goal of long-term cooperation
100% remote work within Germany · up to 90 days per year of mobile working from other EU countries possible
Permanent residence in Germany required
WELCOME TO NATURTREU
Health begins with trust.
At NATURTREU, we develop dietary supplements that support people in consciously caring for their bodies in everyday life. Many customers use our products daily. We take this responsibility seriously.
Since 2018, we have been growing continuously as a digital brand, reaching hundreds of thousands of people across Germany every month. Behind this growth is a team that takes responsibility, works pragmatically, and truly gets things done.
We are a 100% remote company based in Germany. This means: independent work, clear communication, and an environment where good ideas count.
YOUR ROLE
As a copywriter (m/f/d) – brand & expert communication, you will shape the content-related voice of NATURTREU.
You will be responsible for creating and optimizing texts along the entire customer journey of our product range, from product pages and A+ content to packaging, newsletters, and the blog. You will ensure that every formulation aligns with our scientifically based, nature-oriented brand voice and complies with health claims.
In the future, you can also take on additional responsibility in the area of specialist communication.
THESE ARE YOUR TASKS
Text creation & content
You create and optimize texts for product pages, A+ content (Amazon), packaging, advertising materials, website, newsletter, blog and social media.
You brief creatives on content and structure landing pages.
You continuously maintain and update existing texts and creative sets.
New product launches
You deliver the complete copy package for each launch: product page text, A+ content, creative and image briefings, product catalog, USP check and FAQs.
You manage the launch packages end-to-end in line with our product calendar.
Brand Tone & Health Claims
You ensure the brand tone through consistent application of our style guide as well as weekly board reviews and quality assurance.
You formulate legally compliant texts according to HCVO, master clean claims substitution and work according to the four-eyes principle.
Conversion, Campaigns & SEO
You will adapt texts on product pages, create A/B testing variants and collaborate on promotional and campaign texts – together with the CRO and CRM teams.
You will create SEO-optimized content in close collaboration with our SEO lead.
AI-supported processes
You work daily with our AI-supported text and research processes and develop them further with us – the final quality control always remains with you.
THESE SKILLS MAKE YOU STAND OUT
Copywriting experience: You have proven experience in the NEM/Health sector or in strictly regulated industries with in-depth knowledge of health claims.
Text routine: You bring routine in the day-to-day business of writing texts for product pages, newsletters, blogs, social media, packaging and print – scientifically sound, clear, direct, natural and inspiring.
Language skills: You formulate complex content clearly, empathetically and naturally – without jargon overload, but with a scientific foundation.
Study research: You have a basic understanding of ingredients and their applications and can research the state of research, classify key findings and cite them reliably.
AI affinity: You use LLM tools routinely and critically and are keen to take over, maintain and further develop established AI processes.
Quality awareness: You work analytically, precisely, and in accordance with rules, with high linguistic sensitivity and a deep understanding of brands.
Communication skills: You communicate empathetically and reliably, manage stakeholders effectively, and handle feedback with confidence.
Personal responsibility: You work in a structured manner, prioritize multiple streams in parallel, and deliver on time.
Languages: You speak fluent German.
Bonus points are awarded for experience in communicating with a professional audience (e.g., therapists, alternative practitioners) or training in nutritional science, alternative medicine or pharmacy – as well as Klaviyo/CRM practice, basic SEO understanding and A/B testing experience.
THIS IS NATURALLY OFFERED TO YOU
Impact: You shape the content voice of a growing brand across the entire product range – with room to expand your area of responsibility in the future.
100% Remote Setup: You work fully remotely within Germany with a permanent residence in Germany. Additionally, you can work from other EU countries for up to 90 days per year.
Flexible working hours: You work full-time with 40 hours per week and can flexibly arrange your working hours within our availability hours.
Vacation: You receive 30 days of recreational vacation per year.
Company pension scheme: We support you with a company pension scheme based on ETFs.
Mental Health: Through our OpenUp platform, you gain access to professional coaching, sessions, and content related to mental health and personal well-being.
Employee discount: You will of course receive our products at discounted prices.
Company events: At our summer and Christmas parties, we meet in person and strengthen team cohesion.
Further development: Our growth creates new opportunities for professional and personal growth.
Does that sound exciting to you?
Then we look forward to receiving your application including work samples (e.g. product pages, newsletters, blog or technical texts) and to learning more about you!