Copywriter

We are looking for a Senior Copywriter to join our Marketing team, creating persuasive communications for different channels and developing data-driven creative strategies, focusing on customer acquisition and CPA reduction.

Main responsibilities

• Copywriting for paid ads (Meta Ads, Google Ads, and social media).
• Scripts for videos, UGC, and ads.
• Organic content for social media.
• Blog articles focused on SEO.
• Copy for Go-to-Market (GTM) strategies.
• Researching audience needs, pain points, desires, and objections.
• Creating variations and A/B testing.
• Metrics analysis and campaign optimization.
• Creating briefs and creative guidelines.
• Proofreading and standardizing texts.

Mandatory requirements

• Minimum of 4 years of experience as a copywriter in companies.
• Proficiency in direct response and persuasive copywriting.
• Experience with scriptwriting, videos, UGC, and storytelling.
• Knowledge of performance marketing (Meta Ads and Google Ads).
• Ability to analyze metrics and optimize campaigns.
• Experience with A/B testing.
• Knowledge of market research and consumer behavior.
• Ability to create creative briefs.
• Excellent command of the Portuguese language and text editing skills.
• Portfolio with proven case studies and results.

Key differentiators

• Experience in the education or language market.
• Experience with VSLs, landing pages, and sales pages.
• Knowledge of funnels, CRM, and lead conversion.
• AI domain applied to copywriting.
• Familiarity with CapCut and Canva.
• Experience with competitor and advertising analysis.
• Knowledge of consumer psychology.
• Experience with lead acquisition at scale.