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Brand Copywriter - US English

Description Pure
Contract
Remote
Copywriter Jobs
Description

Pure is a global dating app committed to bringing honesty and fun into the dating world. We believe that dating is more than just swiping – it’s a delightful journey where everyone can discover something special, regardless of their preferences. 

We're seeking a sharp Brand Copywriter (part-time) to help shape our tone of voice and craft bold, premium copy across brand, product, and performance channels.

Key Responsibilities:
  • Write copy across a wide range of formats — campaign headlines, OOH, video scripts, Press Releases, Social Copy and more.

  • Translate Pure’s values into clear, creative, and provocative messaging that drives engagement, acquisition, and retention across multiple markets.

  • Collaborate closely with Brand Marketing, PR and Design teams to deliver cohesive and high-impact messaging.

  • Concept and script campaign ideas that are culturally relevant and distinctly Pure.

  • Maintain and evolve Pure’s tone of voice guidelines, ensuring consistency across platforms and creative assets.

  • Own the localization of all content written as needed with external translators.


Required Experience:
  • 3+ years of copywriting experience in brand, creative, or content roles—ideally within consumer tech, lifestyle, dating or wellness industries

  • Clear experience in writing for a GenZ audience with the ability to translate trends and data points into bold narratives

  • Native fluency in US English with demonstrated experience writing and adapting copy 

  • Portfolio that showcases sharp, premium creative copy across brand campaigns, including OOH advertising or Guerilla Marketing, PR, performance ads, social media, email, activations and many more

  • Proven ability to communicate confidently on topics related to sexuality, relationships, and identity with sensitivity and authenticity

  • Experience partnering with cross-functional teams and working on integrated campaign rollouts

  • Solid understanding of platform-specific writing styles (Instagram captions vs. OOH headlines vs. Press Releases)

  • Detail-oriented, punctual, organized, and self-sufficient in managing multiple projects at once


Ideal Candidate:
  • Brings a sex-positive, inclusive perspective and is comfortable writing about relationships, desire, and intimacy

  • Thinks strategically while writing creatively, comfortable shifting between big campaign ideas and everyday copy needs

  • Understands how to work within platform guidelines (Meta, TikTok, etc.) without losing edge or voice

  • Writes proactively with global relevance, but understands tone, rhythm, and nuance for bilingual GenZ audiences

  • Keeps a pulse on cultural trends and language evolution to keep messaging fresh and resonant

Location:
This is a part-time remote role, open to candidates based anywherebut should be available to work on CET timezones and have the ability to write in US English (Native).

What we offer:

  • Remote work.

  • Flexible working hours.

  • A competitive salary that matches our expectations and your level of experience.

  • Yearly performance bonus.

  • An opportunity to work on a product in the growth stage.

  • Yearly education budget.

  • A multinational and diverse workplace.


We value potential over perfection. If you're excited about shaping progressive conversations around sex positivity and dating, we want to hear from you. Pure celebrates diversity in all forms. We’re building an inclusive team that can authentically connect with our global community.

At Pure, we are anything but boring. Join us on a mission to make dating more exciting for everyone!