Senior Marketing Content Writer

Chartbeat and Tubular are seeking a Senior Marketing Content Writer to play an integral part in the development and execution of high-impact content strategies that fuel brand growth, elevate thought leadership, and drive demand generation.

As a senior member of the Marketing team, you’ll bring deep expertise in B2B content marketing, a passion for storytelling, and a results-driven mindset to expand our brand presence and engage our global audience.

Key Responsibilities:

Content Strategy Execution:

• Collaborate with the Content team to plan and implement content strategies that align with business objectives and address the needs of our target audience.
• Develop high-quality content assets across various formats, including social media posts, emails/newsletters, blog posts, whitepapers/reports, case studies, webpages, ads, and events and presentation decks that highlight the unique value of Chartbeat and Tubular’s offerings.
• Ensure all content aligns with the brand’s voice and messaging while driving engagement and supporting lead generation initiatives.
• Analyze content performance metrics, providing data-driven insights to optimize and enhance strategies.
• Provide guidance and feedback to junior writers, ensuring quality and alignment with strategic objectives.

Multi-Platform Content Creation:

• Create versatile, compelling content that effectively communicates our value propositions across multiple platforms, including websites, blogs, social media, email, and third-party sites.
• Leverage storytelling skills to produce narratives that resonate with our audience and highlight the impact of our analytics tools in the media industry.
• Collaborate with cross-functional teams, including Design, Product, Sales, and Customer Success, to identify content needs, understand the priority of content needs based on business objectives, and ensure that messaging is cohesive and consistent across all channels.

Audience Understanding:

• Develop a deep understanding of Chartbeat and Tubular’s target audience, including their behaviors, interests, and pain points within the media industry.
• Use insights from data and analytics to tailor content that speaks directly to audience needs, fostering positive engagement and strengthening brand loyalty.
• Monitor industry trends and audience preferences to ensure content remains relevant and impactful.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent work experience.

• 5+ years of professional, full-time experience in B2B content marketing, copywriting, or journalism, with a proven track record of developing and implementing content strategies and publishing content that drive business impact.
• Exceptional English writing, editing, and storytelling skills. Able to translate complex concepts into compelling, clear, and engaging content. 
• Ability to connect content to broader business objectives and marketing strategies.
• Deep understanding of social media best practices and experience working within social platforms (e.g., LinkedIn).
• Deep understanding of SEO principles and tools (e.g., SEMrush, Google Analytics), and experience working within CMS platforms (e.g., WordPress, HubSpot).
• Highly organized, detail-oriented, and able to manage multiple projects and deadlines in a fast-paced environment.
• Strong interpersonal skills with the ability to work cross-functionally. 

Compensation and Benefits:

We are proud to offer our team members a competitive compensation plan that includes: 

• Comprehensive Health, Dental, and Vision Insurance
• 401K with company match (100% of the first 3% and 50% of the next 2%)                    
• Fully Paid Parental Leave - 18 weeks for birthing parents, 12 weeks for non-birthing parents
• Phone and internet stipend
• Wellness, learning, and coworking reimbursements
• Flexible work hours
• Unlimited PTO
• 11 paid holidays and December holiday closure
• Company-wide outings
• The compensation range for this position is $70,000 - $90,000