Senior Direct Response Copywriter

At everydays, it's all about "you, just better." This applies not only to our clients but also to you. In our Direct Response Marketing Team, you'll actively contribute, learn firsthand how scalable campaigns work, and support the team with your smart contributions.

Creativity is worthless without conversion.

You know how to turn an insight into a concept. You think in terms of hooks, scroll stops, and CVRs. And you don't just want "aesthetically pleasing" ads—you want ads that scale. Welcome to everydays.

We are a successful D2C health brand with a clear goal: to help people feel better every day – with products that truly work.

For this, we don't need agency creatives, but real sales professionals in creative attire.

Tasks

• You independently develop new ad concepts, advertorial concepts, hooks and formats along the funnel logic (Eugene Schwartz, Awareness Stages etc.).
• You brief creators and designers based on your concepts.
• You analyze creative performance and derive concrete measures and tests from it (creative iterations, new angles, new funnel ideas).
• You will work closely with the Media Buying Team to translate data-driven learnings directly into creative concepts.
• You are responsible for the creative direction in Meta Ads, TikTok, YouTube Shorts and Native Ads.
• You observe competitors, test formats, and contribute new ideas that directly result in revenue.

qualification

• Several years of experience in Direct Response Creative Strategy (ideally in the D2C environment)
• In the field of funnel marketing, nobody can fool you that easily.
• You understand people: their emotions, pain points, and desires. And you use that to build high-converting ads.
• Deep understanding of funnel thinking, awareness stages, offer structure, UGC, storytelling, VSLs, scroll stops, and conversion psychology.
• You are good at briefing others (copy, design, video) and you excel at clearly communicating your concepts.
• You work in a structured, fast, and independent manner, and regularly deliver functional creative work.
• You are ambitious, want to grow and want to be part of a performance engine room – not a corporation, not agency juggling, but genuine co-creation.

Benefits

🎯 What awaits you

• A team focused on performance
• The freedom of a freelancer, combined with the planning security of an employee
• A salary that reflects your skills
• Professional technical setup (of course)
• Insights into a highly scalable D2C model
• True ownership of your results – you act as an entrepreneur within the company, instead of just going through the motions.
• 4 brilliant offline team events per year, in Germany and abroad

Ready for the challenge?

Attach your portfolio, ad references, or case studies to your application.

Show us how you sell. Not just how you think.