Senior Direct Response Copywriter

"So that you can go back to doing the things that bring you joy."

Under this motto, we at Health Routine develop natural products that work.

Specifically for people over 50 who no longer want to accept everything that is supposed to be "normal".

And our brand is no longer a secret.

Over 1,000,000 customers already trust our products.

Because we don't just make promises, we actually help (guaranteed).

Our goal? To become the best-known health brand for people over 50 – with modern products, smart communication and honest impact.

We are now building the strongest copy team in the DACH region – and for that we need you as a Direct Response Copywriter (m/f/d) full-time.

Tasks

Your mission: You write what truly moves people... and sells.

We are looking for someone who understands people over 50 better than their family doctor.

• You write effective copy: sales pages, advertorials, VSLs. You present our products in a way that makes our target audience feel understood. And convinces them to click.
• You think like our customers: You understand their worries, fears and needs - and you get straight to the point.
• You work closely with Media Buying & Creative: Together you evaluate reports, develop concepts and optimize campaigns.

What is NOT part of your responsibilities:

• You don't have to write SEO texts or maintain blog articles.
• You are not responsible for the social media calendar – but you are welcome to contribute creative ideas for paid video ads.
• You don't need to write to or brief content creators – our creative team will take care of it.

In summary: Your focus is on high-converting copy with a clear goal: to acquire new customers .

qualification

• You already have relevant experience in (Direct Response) Copywriting and sound marketing knowledge.
• You use modern AI tools for target group and competitor research, voice-of-customer analysis, developing new angles, and quickly creating copy variations. AI image generation also helps you make your ideas visually tangible.
• You are open-minded and willing to try new things . Our focus is on testing and learning quickly.
• You have a quick grasp of things and integrate new ideas and insights quickly.
• You speak and write German at a native speaker level . You can also communicate fluently in English .

Benefits

Sure, you could also write about mattresses, fitness trackers, or dental braces...

Or you write texts that help real people regain their quality of life.

Your decision.

But here are a few good reasons why a health routine is the better way:

• You can experience strong growth with us . We are happy to invest in your professional development and provide you with access to courses, mastermind groups, our network, etc.
• You will become part of an ambitious team . We are a rapidly growing company with a clear vision, flat hierarchies, and honest collaboration.
• You write for products that are truly needed . Our community celebrates us because we solve problems that others ignore – with products that deliver on their promises.
• You'll work flexibly and independently with us . You have the option of working 100% remotely or on-site in our Innsbruck office . You can manage your working hours flexibly.
• You'll receive competitive, performance-based compensation . Good work should be rewarded! That's why we offer not only a competitive salary, but also the chance for additional bonuses if your writing truly performs well.

We are growing rapidly and have big plans – therefore the perfect start would be: preferably immediately.

But we also know that the best decisions sometimes take time. And we're happy to take that time for the right person.

This is how it works with us:

• Initial meeting:
  In a 15-20 minute call, you'll speak with Felix , one of our co-founders. You'll discuss health routines, the role, and whether it's a good fit both personally and professionally.
• Your Copy Case Study:
  If you're interested, you'll receive a small copywriting assignment. You'll have a few days to complete it. We look forward to your ideas, your style, and your approach.
• Personal meeting (on-site or remote):
  Afterwards, we will discuss your case study together, give you honest feedback, and you will get to know other team members from marketing.
• Offer & Start at Health Routine
  If everything is a good fit for both sides, you will receive an offer promptly – and become part of a team that works every day to restore real quality of life.

The entire process usually takes 2-3 weeks .