Senior Copywriter

Senior Copywriter – CRM

Zeta Global is a data-driven marketing technology company delivering personalized customer experiences at scale. Within Zeta CRM Business, the Creative Studio is a dynamic, collaborative team of designers, storytellers, and strategists dedicated to pushing creative boundaries and building powerful customer connections. Every campaign we craft is a story — one that combines data, technology, and human-centered creativity to meet audiences where they are and move them to act.

Our team thrives at the intersection of craft, strategy, and digital innovation, and we're looking for a Senior Copywriter who believes words have the power to stop a scroll, open an email, or turn a stranger into a loyal customer. In this role, you'll bring brand stories to life across the full digital ecosystem: email, web, SMS/MMS, social, display, and scripted video. You'll write with purpose and precision, shaping narratives that feel personal at scale, and you'll do it with a deep understanding of how copy performs differently across every channel and format.

 Responsibilities:

CRM & Campaign Copywriting

• Write clear, persuasive, on-brand copy across CRM channels — email, SMS, MMS, push notifications, landing pages, and direct mail — for Fortune 500 clients across multiple industries
• Partner with designers, strategists, and analysts to translate data insights and customer behavior into resonant messaging that drives engagement and conversion
• Support the creation of promotions, gamification mechanics, and loyalty program communications that deepen customer relationships

Sales Enablement Storytelling

• Craft narrative-driven copy for sales decks, pitch presentations, one-pagers, and battlecards that help the sales team advance and close deals
• Translate Zeta’s data assets, AI capabilities, and client outcomes into compelling stories tailored to C-suite and marketing decision-makers
• Develop messaging frameworks that clearly articulate Zeta’s value proposition and competitive differentiation across buyer segments
• Write and refine copy for bespoke demo experiences — including custom email previews, annotated platform flows, and supporting sales narratives

Video Scripts & Demo Copy

• Write scripts for sizzle videos, platform walkthroughs, and sales demo recordings that are visually adaptable and narratively precise
• Develop digital copy supporting live and recorded sales demos.
• Collaborate with creative and production teams to ensure scripts translate cleanly from page to screen, balancing technical accuracy with accessibility

Who We’re Looking For:

• A natural storyteller who moves fluidly between campaign copy, executive narratives, and platform explanations without losing the thread
• Skilled at turning ambiguity into clarity — you distill complex tech and data capabilities into language that lands and inspires action
• Proactive, accountable, and calm under deadline pressure; skilled at managing multiple high-priority projects simultaneously
• Open to feedback and able to incorporate direction without losing your creative conviction
• Data-curious — you use performance metrics and audience insights to sharpen your craft, not just validate it
• A true collaborator who works fluidly across design, strategy, analytics, and sales teams — while capable of driving work independently
• Comfortable in client-facing settings: presenting, pitching, and defending creative in a professional and persuasive way

Qualifications:

• Demonstrated expertise writing for CRM channels — email, SMS, push notifications, and landing pages are a strong plus
• Proven experience with sales enablement copy — decks, scripts, one-pagers, demo narratives, and pitch materials
• Video script writing experience required; familiarity with production processes and how scripts translate to screen is a plus
• Ability to learn and accurately communicate the capabilities of complex marketing technology platforms
• Strong verbal communication skills; comfortable and confident presenting to clients and senior internal stakeholders
• Experience working in a fully remote, fast-paced environment with cross-functional teams
• Portfolio demonstrating range across campaign copy, long-form narrative, scripts, platform storytelling, and/or sales enablement materials

Requirements:

• 7+ years of professional copywriting experience in digital marketing, agency, in-house brand, or SaaS/MarTech environments
• Bachelor's degree in English, journalism, advertising, communications, or a related field — or equivalent professional experience
• Deep understanding of the customer journey and the role compelling copy plays in driving engagement, conversion, and brand loyalty at every touchpoint
• Portfolio that showcases strategic range: brand copy, performance copy, scripts, and sales or platform storytelling
• Strong communicator and collaborator, comfortable presenting and defending creative concepts to internal stakeholders and clients alike
• Proven ability to mentor team members, contribute to team creative culture, and elevate the work of those around them

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $80,000 - $95,000.00, depending on location and experience.