Senior Conversion Copywriter

Kraken’s Lifecycle Marketing team is seeking a Senior Conversion Copywriter to help support the creation and iteration of copy for our marketing and transactional communications to clients, with a focus on driving conversions.

Reporting to the Director of Lifecycle Marketing, we are seeking a sharp, strategic conversion copywriter to join our team.

We’re not just looking for someone who can come up with big ideas or write clever lines of copy. We’re looking for someone who understands that behind every tap, swipe, or CTA is a real person with a problem to solve, a goal to reach, and a better future in mind.

You’re unafraid to go beyond the brief, have your work A/B tested, and measure your impact in hard KPIs.

You think strategically, write persuasively, and keep the customer at the core of what you create, — all while upholding Kraken’s tone and values.

Our team plays a crucial role in enabling client engagement and company growth by connecting the dots across multiple channels and scaling impact across multiple cohorts of clients.

We aim to deliver meaningful client experiences through personalization and operational excellence.

The opportunity

• Write clear, persuasive, and on-brand copy for platforms spanning web, email, push notifications, in-app messaging, ads, and video scripts - all optimized for conversion
• Translate research and customer insights into messaging that speaks directly to our diverse users’ motivations, anxieties, and desired outcomes
• Collaborate with product marketers, designers, and developers to shape and deliver strategic messaging consistently across touchpoints
• Translate complex crypto and financial concepts into accessible and engaging language
• Adapt messaging for global audiences, ensuring cultural and regulatory sensitivity
• Support naming, positioning, and launching campaigns for new products and features
• Test, learn, and iterate, bringing a data-informed lens to everything you create

Skills you should HODL

• 3–5+ years of professional copywriting experience with a focus on conversion/direct response
• Strong portfolio demonstrating ability to write across a variety of formats and tones
• A strong working knowledge of voice of customer analysis, Jobs-To-Be-Done, empathy mapping and buyer psychology, with the ability to apply these concepts and frameworks across channels and campaigns
• Meticulous attention to detail, grammar, and brand voice
• Ability to work independently and manage multiple projects in a fast-paced, remote environment
• Excellent communication and collaboration skills
• Experience with content collaboration tools (e.g., Jira, Notion, Figma, Asana)
• Experience with CMS platforms (e.g., Webflow, WordPress)

Nice to haves

• Experience with SEO tools (e.g., Ahrefs, SEMrush)