Senior Content Writer

The Content Team’s senior associate primarily will be responsible for content that supports growth of our assurance line of business. The individual will work closely with Assurance Marketing in owning content processes end-to-end in support of the LOB’s growth objectives for various client segments. The senior associate will also work closely with the Assurance Natural Work Team—including members representing Marketing, Communications and Business Development—to develop thought leadership and marketing content that establishes RSM’s eminence and ability to serve important business, assurance, audit and accounting issues. Content types include articles, blog posts, research reports, infographics, videos, white papers, and promotional copy. The Senior Associate also will edit content developed by the firm’s assurance, audit and industry subject matter experts, as well as third-party content developers.  

The senior associate will also serve as the sales enablement content liaison, responsible for being the conduit between marketers requesting sales enablement content and the Content writers that will produce the requested content.  

Essential Duties:

• Drive the content function supporting RSM’s assurance line of business 

• Strategize with Assurance Natural Work Team how content efforts support growth objectives 

• Develop, report, write, edit, publish and coordinate thought leadership and marketing content in the form of articles, blogs posts, research reports, white papers, infographics, videos, etc. 

• Coordinate with fellow content developers serving LOBs, industries and the firm’s economists to strengthen the firm’s positioning of how we serve businesses on all business issues that are crucial to them. 
• Work with Public Relations to earn media placements that credential RSM as a leader in assurance and audit services 
• As the sales enablement liaison, determine requirements for new sales enablement projects 

• Hold an initial intake call with marketers requesting sales enablement content to determine timing and requirements such as scope, web template, name of service or solution, reference materials, etc. 

• Meet with Content writers on a regular basis to discuss new sales enablement projects and requirements as outlined intake call with Marketing. Ensure writers understand project requirements so that they can then begin executing  
•  Stay abreast of progress and serve as intermediatory where necessary 
• Other duties as assigned

MINIMUM QUALIFICATIONS:

EDUCATION/CERTIFICATIONS 

• Bachelor’s degree in communications, English, public relations, journalism, marketing or related field OR a combination of related education and experience – required 

TECHNICAL/SOFT SKILLS 

• Excellent writing and editing skills – required  

• Project management experience – required  

• Knowledge of common business issues and corresponding accounting considerations – preferred  

• Familiar with independence requirements for professional services firms – preferred  

• Experience using generative AI to create content – preferred 

EXPERIENCE 

• 3+ years of experience in marketing, advertising, public relations, communications, journalism or related experience – required 

• Experience in developing thought leadership, marketing and/or content marketing content – required (writing samples required) 

• Experience working within a professional services environment – preferred   

• Experience working with audit, assurance or accounting services – preferred 

LEADERSHIP SKILLS 

• Strategic thinker – required  

• Shows initiative and independent thinking in accomplishing content objectives – required  
• Experience advising and collaborating with colleagues at all levels, including leadership – preferred