Senior Advertising Copywriter

Key responsibilities:

• Originate big campaign ideas and create original copy that is relevant to the countries we operate in
• Develop creative work that brings marketing strategy to life across all countries and channels
• Have a deep understanding of user psychology and how to craft the perfect CTA
• Incessantly deliver original/inventive concepts and distinctive ideas
• Produce advertising copy that really stands out and sets us apart from competitors
• Support the creative team in a fast-moving creative environment that delivers consistently high-quality creative output across all channels of marketing.
• Take steps to ensure content is understood in the different markets by reaching out to local teams
• Ensure consistency and quality of brand messaging
• Perform regular competitor research reviews

Skills and experience needed:

• Have an ability to explain articulately and constructively defend an idea to stakeholders
• At least 5 years of experience in a similar role
• Extensive experience as a lead copywriter, senior marketing or advertising content creative developing impactful ideas for multiple channels, countries, and languages, including social, paid digital and out-of-home mediums
• A track record of delivering bold, differentiating work
• Experience in working cross-culturally and in a global environment
• A good understanding of strategy and ability to interpret and improve briefs where required
• Ability to originate disruptive ideas that resonate culturally and commercially
• Ability to work effectively with colleagues throughout the creative development process, from design and copy to production, to drive the right creative outputs for the brand
• Proactive attitude, creative thinking abilities, and confidence to voice ideas
• Ability to be solution-focused in the interpretation of feedback
• (ideally) You have a passion for football and sports betting

What we offer

• Remote work (or from one of our offices)
• Competitive salary
• An opportunity to develop solutions from scratch
• Personal and professional growth as well as career & competencies development
• Continuous training and learning opportunities
• Work with multi-cultural and like-minded creative individuals in a friendly work environment