Performance Copywriter

We’re hiring a Senior Performance Copywriter to join our growth-focused creative team. This role is crafted for a highly creative thinker with a deep understanding of paid social, a strong performance marketing lens, and the ability to craft narrative-driven concepts that convert. You will focus primarily on driving performance outcomes across Meta, YouTube, TikTok, and emerging channels—especially within short-form video and paid social ad formats.

This is not just about writing ads—it’s about conceptualizing and iterating performance-first ideas that can be tested, measured, and scaled. You'll partner with creative strategists, media buyers, and video editors to bring data-driven storytelling to life in a way that resonates with our practitioners and delivers real business results.

Responsibilities:

• Concept, write, and iterate creative for paid social, performance video, and landing page assets with a focus on measurable outcomes (e.g., hook → problem → solution, thumb-stopping openers, clear CTAs)
• Own the copy performance loop—analyzing engagement (e.g., thumb stop rate, ThruPlays, watch time, % watched) and downstream conversion metrics (CTR, Cost Per Trial, CAC) to double down on top-performers and deprecate under-performers
• Collaborate closely with the Paid Media, Brand, and Creative Strategy teams to translate test results into refined messaging strategies and scalable creative frameworks
• Stay on the pulse of social media trends, hooks, and memes, adapting them into platform-appropriate creative that aligns with the SimplePractice tone of voice and drives performance
• Propose and test “outside-the-box” ideas, bringing a healthy appetite for experimentation to every brief
• Leverage and experiment with AI tools (ChatGPT, Gemini, Claude, etc.) to streamline ideation, scripting, and iterative testing cycles
• Develop scalable systems for message testing, audience segmentation insights, and variant analysis
• Work with designers and video editors to shape scripts, UGC prompts, for use in full-funnel performance campaigns
Desired Skills & Experience:
• 5–8 years of performance marketing or creative strategy experience (in-house or agency), with a strong concentration in paid social, performance creative, and digital video
  
• A natural performance thinker: you understand how metrics map to creative—CAC, Conversion Rate, Cost per Trial, % Watched, ThruPlays, Thumb Stop Rate—and can reverse-engineer performance winners
• Portfolio demonstrates data-informed creative ideation that drove measurable growth outcomes
• Deep platform knowledge—especially Meta, TikTok, and YouTube—with an ability to flex across new channels and formats
• Comfort navigating high-velocity creative testing environments and shaping creative based on real-time data
• Sharp copywriting skills with strong instincts for narrative pacing, clarity, and emotional resonance
• High degree of trend fluency—you can translate what’s performing on TikTok or Instagram into “SimplePractice-appropriate” assets
• Open-minded and curious—you’re excited to co-pilot creative ideation with AI tools and willing to test bold or unconventional approaches
Bonus Points:
• Prior experience writing for B2SMB, healthcare, or SaaS is a strong plus
• Familiarity with creative performance testing frameworks such as creative matrices, hook libraries, or message hierarchies
• Creative: Figma, Frame.io, Adobe CC