Marketing Writer

We are seeking a Sr. Marketing Writer to develop new content across the buying cycle for our brands and software solutions that serve global development teams in the games and media & entertainment space. This role requires a wordsmith to craft compelling and resourceful content that speaks to our target audience and supports our sales teams in the field.  As a Sr. Marketing Writer, being able to dive in, interpret tech, and soak up as much knowledge as possible from SMEs is a must. In this role you will report to the Director of Product Marketing responsible for your target verticals and products.

You will partner closely with many departments, as well as subject matter and product experts, to develop and implement an ongoing content strategy. Responsibilities will include researching and identifying content opportunities, ideating topics, writing the majority of content across a variety of content types (product and solution pages, blogs, display ads, sales materials, etc.), and ensuring consistency in tone and language across all Marketing Communications.  The Perforce marketing team has a highly-skilled and tight-knit community of writers that you will learn and benefit from in this role. Those with a passion and curiosity for developing data-driven content strategy will have several opportunities to learn and grow with our dynamic and experienced marketing team.  This is a Contractor role for a 4 month period.

Responsibilities:

• Writer for the Perforce P4 product line, and our audiences in the games and media and entertainment sector. 
• Concepts and writes impeccable copy for corporate website, email marketing, social media platforms, online advertising, video scripts, lead generation campaigns, trade shows, press releases, case studies, sales collateral, etc. 
• Applies SEO expertise to ensure website is optimized for search and drives inbound leads. The Marketing Writer identifies keyword opportunities and content gaps, works with the internal subject matter experts to develop content that fills those gaps, and edits the content for SEO. 
• Interviews subject matter experts and performs independent research to generate new blog posts, white papers, eBooks, webinar topics, and other thought leadership. 
• Collaborates with designers on the look, tone, and feel of new content. 
• Proofreads and edits presentations, blog posts, and other miscellaneous projects. 

Requirements:

• Bachelor’s degree required, preferably in Communications, Journalism, English, or a related field.  
• 5+ years of experience as a professional B2B copywriter (corporate or agency environment), writing copy for technology or software companies.  
• Strong portfolio of work demonstrating content experience across a variety of content types (product pages, blogs, ads, sales materials, etc.). Big plus if you have experience using Microsoft Copilor or ChatGPT to create content.
• Expertise in and demonstrated application of current SEO tactics (you will use BrightEdge and Google Search Console often). 
• Proven ability to proofread and copyedit, with strong attention to detail. 
• Strong organizational skills with a penchant for consistent processes. 
• Ability to “tell the story” and structure content appropriately to compel the reader to take action. 
• Enthusiasm for the software industry and a technical aptitude. 
• Proficient in Microsoft Office. 
• Excellent written and verbal communication skills. 
• Responsive to feedback. 
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.