Marketing Copywriting Manager

The Marketing Copywriting Manager leads the development of consumer-oriented creative and establishes high-quality, strategic copy direction across online and offline channels. This role is responsible for shaping brand-aligned, compliant messaging that supports consumer engagement and advances the Empower brand. The Marketing Copywriting Manager partners closely with designers, internal stakeholders, and cross-functional teams to deliver compelling advertising and educational materials while ensuring adherence to brand standards, creative briefs, and regulatory requirements.

What you will do:

• Provides creative leadership by originating and shaping copy direction for major consumer-facing campaigns across digital and print channels.
• Establishes and maintains brand voice, tone, and messaging standards across all consumer-oriented materials.
• Writes and oversees copy development for promotional vehicles, including print advertisements, banner ads, brochures, websites, splash pages, and educational materials.
• Translates marketing strategy and Creative Briefs into clear, persuasive, and effective consumer messaging.
• Reviews and elevates copy produced by other writers to ensure consistency, quality, and adherence to brand and regulatory standards.
• Partners closely with designers throughout the creative process to ensure concepts and execution meet or exceed Creative Brief objectives.
• Collaborates with Account Executives, Designers, Traffic, Studio, Compliance, and internal clients to deliver high-quality results.
• Ensures all creative adheres to approved Creative Briefs, Empower brand standards, and applicable regulatory requirements.
• Presents and sells creative concepts to internal stakeholders and incorporates feedback while maintaining creative integrity.
• Identifies and resolves creative, brand, or compliance risks early in the development process.
• Maintains smooth workflow and executional excellence through strong organization, prioritization, and adherence to timelines.

What you will bring:

• Bachelor’s degree, preferably in communications, journalism, or a related field.
• 7+ years of progressive advertising or marketing copywriting experience.
• Proven success leading copy development for high-impact or multi-channel campaigns.
• Thorough understanding of regulatory requirements for consumer marketing.
• Strong working knowledge of PC and MAC platforms.
• Excellent written, verbal, and presentation skills with the ability to influence stakeholders.
• Highly detail-oriented with strong organizational and time-management skills.
• Ability to work effectively under pressure and manage multiple priorities.
• Strong team orientation with the ability to guide and mentor peers without direct authority.

Work Environment & Disclaimer

This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job. The employer has the right to revise this job description at any time. You will be evaluated in part based on your performance of the responsibilities and/or tasks listed in this job description. You may be required to perform other duties that are not included on this job description. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason, as per terms and conditions of your employment contract.

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

$96,100.00 - $135,700.00