Marketing Copywriter

This role is built for a results-driven copywriter who understands how to communicate value to B2B decision-makers and support revenue growth. You’ll be writing copy not just for brand awareness, but for sales, renewals, and client acquisition.

You’ll work closely with sales and marketing leadership to:

• Support outbound campaigns, from email sequences to LinkedIn outreach.
• Write persuasive ad copy aligned with B2B media buying strategies.
• Develop sales enablement content such as case studies, one-pagers, and proposals.
• Optimize messaging for conversions across landing pages, funnels, and presentations.

Key Responsibilities:

• Sales-Driven Copywriting: Create persuasive copy for outbound campaigns, landing pages, and proposals that drive conversions.
• B2B Positioning: Translate complex solutions into clear, compelling narratives tailored to decision-makers in high-ticket sales cycles.
• Media Buying Support: Write performance-focused copy for paid campaigns (social, search, and programmatic) optimized for ROI.
• Demand Generation: Contribute to campaigns designed to generate leads and nurture them through the funnel.
• Sales Team Collaboration: Partner with sales to align messaging with pipeline priorities and renewal opportunities.

• Fluent in English (spoken and written).
• Specialises in sales funnel.
• Proven B2B marketing and sales experience, especially in high-ticket sales cycles.
• Hands-on experience writing for media buying campaigns in a B2B context.
• Strong understanding of conversion-focused copywriting principles.
• Ability to collaborate across marketing and sales to achieve performance goals.

• Direct Business Impact: Your work will directly fuel client acquisition and retention.
• Performance-Based Growth: Competitive salary + bonuses tied to revenue outcomes.
• B2B Focus: Work with SaaS and tech companies operating at the forefront of innovation.
• Career Development: Grow into a strategic revenue-focused marketer and copywriter.