Marketing Content Writer

We’re looking for a Content Marketing Writer to lead the creation of engaging and persuasive content focused on case studies and supportive public relations efforts within the dynamic world of financial services. In this role, you will play a crucial part in developing compelling narratives that highlight our industry and technical expertise, particularly in the insurance, banking, and wealth management sectors.

Your ability to craft high-quality written materials will be essential as you collaborate with marketing leaders and cross-functional teams to produce impactful deliverables, including in-depth case studies, targeted press releases, and concise one-pagers. This content will primarily support our proposals and enhance our ability to convert prospects into clients by helping them visualize how we can meet their needs and building trust in our solutions.

Your understanding of client verticals and key personas will be instrumental in shaping our content strategy, ultimately driving conversions and business success for our clients.

Here's what you'll do:

• Write punchy, concise content that distills complex insights into compelling narratives, effectively communicating project details and demonstrating our expertise. Help prospects quickly grasp the value of our solutions by utilizing persuasive language and clear messaging to facilitate conversions during the closing process.
• Conduct thorough research to understand client industries, key personas, and market trends. Utilize analytical skills to assess the effectiveness of content and identify insights that drive lead generation and conversions.
• Develop and adapt compelling content across various formats, including case study decks, website case studies, one-pagers, social media posts about case studies, press releases, and speaker submissions. Tailor messaging to different audiences and platforms to maximize impact and drive conversions.
• Manage multiple projects and deliverables efficiently, ensuring all content is produced on time and meets quality standards. Maintain an organized system for tracking progress and deadlines.

We’d Love to Hear From You If

• You have 3+ years of experience in content and case study writing (English), preferably within the financial services sector. You specialize in crafting compelling narratives that drive lead generation and conversions.
• You have experience working in professional services and technology consulting, where you successfully developed content that communicates complex solutions and strategies to diverse audiences, demonstrating your ability to translate client needs into impactful narratives.
• You have a keen interest in learning about various industries, their business models, growth drivers, and unique challenges, and you can articulate complex concepts in a clear and engaging manner.
• You excel at developing case studies that showcase innovative digital products and their impact on client success, highlighting measurable outcomes that resonate with target audiences.
• You possess strong research skills that enable you to quickly grasp industry trends, client needs, and key personas, effectively informing content strategy. You leverage generative AI tools to enhance your research capabilities and streamline the content development process.

What You’ll Love About Us

• Paid Time Off. Employees enjoy 15 days of PTO and earn more each year. And, we're closed from Christmas Eve to New Years Day.
• Holidays. Celebrate 9 US Holidays with family and friends.
• Rest and relaxation. Employees receive 5 wellness days per year.
• Stay Healthy. We offer medical, dental, and vision coverage as well as wellness days. We also provide disability insurance and we even have a wellness program.
• Stability. We've been in business for over 20 years.
• Work stays at work. We promote a healthy work/life balance to help ensure you have the time that you need. We encourage no more than a 40 hour work week.
• Great company culture. We’ve been recognized by Texas Monthly, Clutch, Comparably, and more for the quality of our workplace. Feel free to check out our rating on Glassdoor.
• We’re here to enable you. It’s your work and your career. Our management team is here to help you become who you want to be. Not to micromanage you.
• Plan for the future. We don’t want you to work here forever. Save for retirement with an IRA and we’ll match up to 3% every year.
• We value your ideas. At Praxent, our doors are always open. Need help? Come on in. Have a vision for the future of the company? We’d love to hear it. 
• You’re more than an employee, you’re a person. Every co-worker you’ll meet is committed to treating you with respect and kindness. You won’t hear stuff like, “It’s just business.”
• Family Values. Praxent provides paid parental leave regardless of parenting type.