Lifecycle Copywriter

The mission of the Lifecycle Copywriter is to increase customer lifetime value by creating copy that connects, converts, and retains customers across every lifecycle stage.

This role turns behavioral triggers, customer insights, and brand strategy into high-impact messaging that builds trust, enhances engagement, and reduces churn.

Success means developing scalable copy systems, producing winning messages fast, and transforming owned lifecycle channels into revenue-driving engines.

What You’ll Do

• Own lifecycle copy strategy by developing briefs and messaging approaches driven by customer insights, behavioral data, and performance metrics.
• Write high-converting copy across Email, SMS, in-app, and direct mail for onboarding, education, upsells, winback, reactivation, and more.
• Create segmentation and personalization frameworks using zero-, first-, and behavioral-party data to deliver timely, relevant, and personalized messaging.
• Build and optimize modular copy systems that make personalization scalable across automated lifecycle flows.
• Run A/B tests and analyze performance to identify winning patterns and continuously optimize campaign results.
• Own churn prevention and winback messaging, including cancellation flows, reactivation campaigns, and retention-focused communication strategies.
• Partner with CRO, CX, and UX/UI teams to improve landing pages, cancellation experiences, and lifecycle conversion journeys.
• Build internal systems and leverage AI tools to increase message velocity, consistency, and long-term retention impact.

What Success Looks Like

• You deliver improved retention, repeat purchase rate, and customer lifetime value through consistently high-performing lifecycle messaging.
• You build scalable copy systems that enable 1:1 personalization and faster campaign execution.
  Cross-functional partners describe you as proactive, strategic, and deeply customer-centric.
• You optimize at least one major lifecycle system or flow within your first quarter.

Who You Are

What You Bring

• 3+ years writing sales-focused email/SMS copy for DTC and eCommerce brands.
• Strong understanding of subscription metrics (retention rate, churn, LTV) and how to influence them through messaging.
• Ability to create full strategic briefs—covering design, UX flow, content hierarchy, and messaging structure.
• Native English speaker or culturally fluent in U.S. communication style.
• Comfort working in a remote, fast-moving, performance-driven environment.

Why You’ll Love It Here

• You’ll join a team that values results over politics and growth over comfort.
• We move fast, take ownership, and celebrate wins together.
• 100% remote with flexible hours across global teams.
• Access to Alpha Lion supplements and exclusive discounts.
• The chance to help shape a fast-growing performance brand with global ambitions.

Why You Won’t Love It Here

• You’re uncomfortable being measured by results — we value performance, not activity or effort alone.
• You prefer structure over speed — our team moves fast, adapts quickly, and expects ownership, not hand-holding.
• You avoid direct feedback — we operate with transparency, accountability, and honest communication.
• You need constant external motivation — our culture rewards self-starters who take initiative and push beyond comfort zones.

Application Process

1. Apply: Submit your resume + brief note explaining why you’d crush it in this role.
2. Screen: TA team reviews for skills and cultural alignment.
3. Assessment : Case study or work simulation (role-specific).
4. Interview: Conversations with the hiring manager and team.
5. Decision & Offer: We move fast — typically within 2–3 weeks.

Compensation: 

We believe in competing at a high level — and that includes how we approach pay. This is a remote-first role, open to candidates anywhere in the U.S.

The expected base salary range for this position is $70,000- $90,000 high (USD).

Your offer will reflect your experience, skill set, and where you live — we calibrate pay to ensure fairness and alignment with local markets.

Beyond base pay, team members may be eligible for performance bonuses, growth incentives, and benefits built to support their health, wellness, and professional goals.