Freelance Copywriter - Health & Wellness

NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. 

We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech.

Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more.

Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood?

We are looking for: 

We are seeking a talented freelance copywriter with expertise in health and wellness to enhance copy for a NoGood client and industry leader in the health and wellness industry. This role offers the opportunity to create compelling, evidence-based content that educates, inspires, and empowers audiences to make positive lifestyle changes.

You have:

Experience and Skills

• 3+ years of professional copywriting experience with a focus on health and wellness
• Portfolio demonstrating expertise in health-related content creation
• Strong understanding of health and wellness principles, terminology, and current trends
• Excellent research skills and ability to synthesize complex medical information
• Proficiency in SEO best practices and content optimization

Writing Excellence

• Exceptional writing, editing, and proofreading skills
• Ability to write for various audiences, from beginners to health enthusiasts
• Experience creating content across multiple formats (long-form articles, social posts, email campaigns)
• Strong attention to detail and commitment to factual accuracy

Professional Attributes

• Self-motivated and able to manage multiple projects independently
• Strong communication skills and responsiveness to feedback
• Reliable internet connection and professional home office setup
• Available during standard business hours for collaboration and meetings

Preferred Additions:

• Background in health sciences, nutrition, fitness, or related field
• Certifications in health coaching, nutrition, or wellness disciplines
• Experience with content management systems and marketing automation tools
• Knowledge of compliance requirements for health-related marketing claims
• Previous experience working with healthcare professionals or wellness brands

You will do:

Written Content Creation

• Write engaging blog posts, articles, and web copy on health and wellness topics
• Develop copy for email marketing campaigns and newsletters focused on wellness education
• Create product descriptions and marketing materials for health-related products and services
• Produce content for UGC, Paid Media, and Organic Social Media that drives engagement and shares valuable health insights 

Research and Development

• Conduct thorough research on health and wellness topics using credible sources
• Stay current with industry trends, scientific studies, and emerging wellness practices
• Collaborate with medical professionals and subject matter experts when needed
• Ensure all content is factually accurate and aligns with current health guidelines

Brand Voice and Strategy

• Maintain consistent brand voice across all written materials
• Adapt writing style to match different audiences and platforms
• Contribute to content strategy and editorial calendar planning
• Optimize content for SEO while prioritizing readability and user value