Email Conversion Copywriter

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Profile Requirements:

• DTC/eCommerce Email Expertise: 5 years of experience writing conversion copy specifically for DTC/eCommerce brands, with strong understanding of flows vs campaigns and lifecycle marketing
• Email-First Copywriting Skillset: Deep knowledge of email structure, pacing, CTA placement, and formatting optimized for skimmability and conversions
• AI Tool Proficiency: Advanced ability to use AI tools strategically to enhance output, including prompt creation, editing, and identifying weak or off-brand content
• Brand Voice Mastery: Proven ability to quickly learn, replicate, and maintain multiple brand voices with precision and consistency across campaigns
• Analytical & Iterative Thinking: Experience reviewing past performance and applying insights to improve future copy, including suggesting and executing A/B testing strategies
• Attention to Detail & Reliability: Strong proofreading skills, high level of accuracy, consistent turnaround times, and clear communication with openness to feedback

Core responsibilities:

• Email Campaign & Flow Copywriting: Write conversion-focused copy for DTC/eCommerce email campaigns, including product launches, promotional sends, and automated flows such as welcome, post-purchase, abandoned cart, and winback sequences
• A/B Testing & Optimization: Develop and iterate on subject lines, preview text, CTAs, and body copy with clear rationale tied to performance principles and conversion frameworks
• Multi-Brand Voice Adaptation: Seamlessly switch between multiple client brand voices, ensuring each retains a distinct tone, style, and messaging consistency without overlap
• AI-Assisted Copy Production: Leverage AI tools to generate, refine, and elevate drafts, ensuring all outputs are original, on-brand, and conversion-driven rather than generic or unedited
• Creative Research & Insight Integration: Conduct ongoing research into DTC trends, competitor campaigns, and audience behavior to inform copy direction and improve campaign performance
• Quality Control & Copy Management: Maintain organized copy banks, proofread all deliverables, catch errors independently, and deliver clean, client-ready work aligned with briefs and timelines

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!

This is a remote position.