Direct Response Copywriter

Direct Response Copywriter (DTC Copywriter)

Function: Meta & TikTok Ads | Performance Creative | Data Optimisation
Responsibility: Create high-performing copy for D2C brands
Reports to: Creative Director
Location: Hybrid - Hambi Media Offices - Central London or Manchester
Compensation: £35,000 - £45,000+ Bonus/ Benefit Scheme + 27 Days Paid Holiday

Overview:

Hambi Media Ltd is now the leading performance creative agency for e-commerce brands in the UK, boasting a team of 40+ high-performing A-Players. With over £100M spent on creative across Meta and TikTok ads, our clients include The Essence Vault, Space Goods, Hairburst, 47 Skin, and more. We’re proud to be one of the few D2C creative agencies housing in-house design, production, strategy, and UGC teams under one roof.

Our small and fresh team was born in the world of advertising and film; bringing an exciting blend of creativity and ad strategy. We offer a range of bespoke top-of-funnel brand services for our clients, including performance and creative, high-production video, and design.

As your growth partner, we strategise, ideate, create, and optimise exceptional creative content, including UGC, high-production, design, and motion graphic ads. We pride ourselves on being a one-stop performance creative solution, acting as an in-house creative team for our clients

The Role:

We’re looking for a sharp, results-driven Direct Response Copywriter who can craft both punchy short-form video scripts and compelling long-form presell advertorials.

You’re obsessed with grabbing attention fast, telling gripping stories in seconds, and — most importantly — driving measurable results. You thrive on testing and iteration, blending creativity with performance data to deliver copy that converts.

With a deep understanding of consumer psychology, you know how to speak to your audience’s core desires, pain points, and motivations. You’ll play a key role in conceptualising creative campaigns, briefing UGC creators, and shaping Hambi’s next generation of high-performing D2C ads.

Requirements

• 3–5 years of experience in direct response copywriting — ideally within a D2C, e-commerce, or performance marketing setting.
• Proven track record crafting high-converting ad copy and scripts for Meta or TikTok campaigns.
• Deep understanding of consumer psychology, buyer motivation, and performance creative frameworks.
• Experience analysing ad performance data and iterating copy based on insights.
• Excellent written communication and storytelling skills, with a strong grasp of tone, rhythm, and clarity.
• Highly organised, with the ability to manage multiple campaigns and deadlines.
• Confident in presenting creative strategies and rationales to clients and internal teams.
• Bonus: experience mentoring junior copywriters or leading creative brainstorms.

Responsibilities:

• Research and deeply understand each brand using our in-house research dashboards and processes.
• Develop and execute direct response copy strategies for D2C brands across Meta and TikTok.
• Write high-performing ad copy, short-form video scripts, and UGC briefs using proven Hambi frameworks.
• Craft compelling long-form presell pages and advertorials designed to drive conversions.
• Collaborate with Creative Strategists, Media Buyers, and Designers to ensure copy aligns with creative andperformance goals.
• Analyse creative data and performance metrics to continually refine messaging and angles.
• Ideate and conceptualise new campaign angles, testing structures, and messaging variations.
• Report on creative performance, identifying opportunities for optimisation and scale.
• Stay ahead of social and cultural trends, platform updates, and consumer psychology insights.
• Confidently present ideas and concepts to internal teams and clients.

Attitude

You:

• Are obsessed with results and driven by creative performance.
• Thrive in a fast-paced, testing-led environment where speed meets precision.
• Have a growth mindset — always learning, iterating, and improving.
• Are comfortable balancing creative flair with data and performance insights.
• Love collaboration, working hand-in-hand with strategists, media buyers, and designers.
• Take full ownership of your craft, from concept to execution.
• Are endlessly curious about why people buy — and how to get them to act.
• Bring positive energy, creativity, and accountability to every project.

Benefits

• Client Portfolio: Work with a diverse range of leading D2C and e-commerce brands.
• Exceptional Team: Collaborate with world-class strategists, designers, and performance creatives.
• Career Growth: Clear progression path within a rapidly growing performance agency.
• Work-Life Balance: 27 days paid holiday (plus your birthday off), hybrid working, and flexibility to work abroad for up to 30 days.
• Comprehensive Benefits: Private health and dental insurance, company pension, and structured training.
• Dynamic Culture: A fun, happiness-driven environment with regular socials and team-building events.
• Hybrid Working: Beautiful offices in Oval (Central London) and Manchester — with flexibility built around productivity and creativity.