Creative Strategist - Direct Response Copywriter

If VSLs, sharp hooks, and ruthless iteration are your craft, this is where your work turns directly into scale. This brand isn’t hiring a content generalist; they want a performance creative who can turn curiosity into clicks, clicks into customers, and customers into subscribers - week in, week out.

THE BRAND

A fast‑scaling DTC wellness brand in the beauty/supplement space with a highly engaged 35+ female audience. The flagship product boasts a strong market fit and a rapidly growing subscriber base, with over 50,000 subscribers in the first 18 months. Paid social (Meta first) is their biggest channel; creative testing and iteration sit at the center of the strategy. The company is founder‑led, lean, and data‑driven, expanding in the UK/EU and preparing for a US launch.

The founding story is rooted in solving a real customer need: the founder created a better‑tasting, more affordable alternative for his own family, then scaled it into a category‑defining brand. That test‑and‑learn DNA still drives the culture today.

This is a fully remote, full-time role.

WHAT’S IN IT FOR YOU

• Impact you can see: Scripts go live fast; learnings are immediate; winners scale hard

• Ownership: End‑to‑end accountability for ad scripts and concepts; close collaboration with editors and UGC creators

• Momentum & resources: High daily spend (£40k+ daily & quickly growing), aggressive test cadence, and the tools to support in-depth data analysis to really see what’s working and what’s not

• Flexible setup: The team is from all over, and you’re able to pick and choose your working hours and where you work from. They have an office in London that you’re welcome to visit, but hybrid is not mandatory

• Growth: Opportunity to build and lead a creative team as the company scales

WHAT YOU’LL OWN

This is a hands‑on, outcome‑driven creative role. You will:

• Write high‑converting ad scripts, especially 1–3 minute mini‑VSLs for Meta, plus short‑form UGC scripts and paid social copy

• Generate new angles, hooks, and messaging from customer pains, objections, and desires; systematize variations (hook/body/CTA) around proven bodies of copy

• Read the data and iterate fast. Review account performance and attribution dashboards to spot patterns, improve CPA, and unlock spend

• Brief creators and editors and keep oversight so delivery matches persuasion logic and script intent

• Balance new vs. iterations, e.g., ~50/50, adjusting to data

• Build a reusable library of frameworks and swipeable assets to speed future production

• Act as a creative thought leader within the growth team, providing insights and recommendations to stakeholders

WHO YOU ARE

• Several years of experience writing high‑converting copy and developing creative strategies for health/supplement DTC brands or e‑commerce companies spending heavily on Meta

• Proven track record of creating copy and concepts for video ad campaigns, especially 2 - 3+ minute VSL style creatives, in accounts spending £50k+/month on paid social

• Experience in creative strategy development, identifying winning patterns and scaling successful concepts

• Analytical mindset with a history of using performance data to optimize creative decisions

• Demonstrated experience leveraging AI tools to enhance productivity and generate concepts at scale

WHAT SUCCESS LOOKS LIKE

30 Days

• Audit existing creative output and ad performance, identifying quick wins

• Establish a reporting and feedback rhythm with the Founder, growth, and creative teams

• Launch initial rounds of new ad scripts and creative tests based on performance insights

60 Days

• Deliver consistent CAC reporting and improve blended acquisition efficiency

• Streamline creative briefing and iteration processes with UGC creators and editors

• Test multiple angles, hooks, and messaging variations to support scaling volume

90 Days

• Fully own ad copy and creative strategy for Meta campaigns

• Present a quarterly creative roadmap based on learnings, with clear hypotheses and testing priorities

• Demonstrate predictable, profitable performance through winning VSL scripts and systematic iterations

RECRUITMENT PROCESS

• Screening call with Prosana

• Founder interview (creative & brand deep‑dive).

• Paid copy exercise: Access the ad account, identify a high‑leverage iteration opportunity, and write the script.

• Final conversation with the team