This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Copywriter Webinaire in France.
This role is designed for a strategic copywriting expert who can shape the core marketing angle behind high-impact digital launches. Rather than executing content production, you will define the “big idea” that drives entire webinar and challenge campaigns, directly influencing conversion rates and overall launch performance. You will analyze target audiences, competitive narratives, and advertising ecosystems to craft compelling positioning strategies. Your work will then be translated into persuasive storytelling assets such as webinar slides and scripts, ensuring consistency across the entire funnel. Acting as a key strategic partner, you will collaborate closely with Ads teams, project managers, and clients throughout each launch cycle. This is a high-stakes role where your strategic decisions directly impact multi-million-euro campaign outcomes.
Accountabilities:
- Define the core marketing angle and “big idea” for each launch based on deep analysis of the market, audience personas, and competitive positioning.
- Develop strategic storytelling frameworks that guide the entire webinar or challenge funnel from start to finish.
- Conduct ongoing market and advertising trend analysis, including US and francophone ecosystems, to refine positioning strategies.
- Create and structure webinar and challenge slide decks before handoff to design teams, ensuring clarity and persuasive flow.
- Ensure narrative consistency across all launch assets, including webinars, scripts, and supporting materials.
- Collaborate closely with Ads teams to align messaging, traffic strategy, and conversion goals.
- Maintain regular communication with clients and project managers to ensure alignment on strategy, structure, and delivery timelines.
Requirements:
- Proven experience in high-performance launches (webinars, VSLs, or challenges) generating significant revenue (hundreds of thousands to millions of euros).
- Strong expertise in direct-response copywriting and strategic marketing thinking.
- Deep understanding of sales funnels, conversion psychology, and persuasion frameworks.
- Ability to identify and formalize a strong marketing “big idea” based on audience and market analysis.
- Excellent storytelling skills, especially in webinar or long-form sales presentation structures.
- Strong autonomy, rigor, and ability to deliver under strict deadlines.
- Analytical mindset with curiosity for market trends and continuous learning.
- Strong communication skills and ability to collaborate effectively with clients and cross-functional teams.
Benefits:
- Freelance contract with flexible, deliverable-based organization.
- Opportunity to work on high-impact launches reaching €1M+ revenue outcomes.
- Full remote working arrangement with strong autonomy over work organization.
- Direct exposure to advanced marketing strategies and high-performing funnel systems.
- Collaborative and fast-moving team environment with strong support culture.
- High responsibility role with real strategic influence on campaign success.
- Potential for long-term collaboration and role evolution based on performance.