Copywriter – Part-time Contractor

Now Optics is a leader in the eye care industry. Its retail brand, Stanton Optical, is amongst the fastest-growing, full-service retail optical centers throughout the country. The company consistently ranks among the largest optical retailers in the country by Vision Monday. Now Optics continues to expand its retail footprint with over 300 corporate and franchise locations while delivering affordable eye care services and providing a fast and friendly customer experience. We believe in building a positive and cohesive culture where everyone is contributing towards a common goal and set of values.

Vision: Modernizing the eye care experience for all people.
Mission: Making eye care easy.
Values: iCARE
Integrity: We see integrity as building a foundation of trust with our customers, employees and stakeholders by communicating honestly, ensuring consistency and delivering on our commitments.
Collaboration: We see collaboration as combining the talents of a diverse group, offering proactive communication and being open-minded to new ideas.
Accountability: We see accountability as taking initiative, delivering our best in all we do, accepting responsibility for our actions and taking ownership of results.
Respect: We see respect as prioritizing human relationships, being present, connecting with transparency and empathy.
Empowerment: We see empowerment as making purpose-driven decisions to support the company vision, showing appreciation for others, and taking care of the individuals we serve.

Job Profile and Objectives:

The Part-time Copywriter (Contractor) will be responsible for writing, editing, and creating compelling digital content that resonates with customer needs and aligns with Stanton Optical’s brand voice and tone. Reporting to the Senior Copywriter, this role will focus on crafting engaging, optimized copy for digital platforms, including SEO, AEO, GEO-targeted content, Google Ads, Email, YouTube Ads, and more. The ideal candidate is comfortable leveraging AI-assisted tools to increase efficiency without sacrificing quality or brand voice.

This role requires a strong understanding of digital copywriting best practices, exceptional proofreading skills, and the ability to adapt to established brand guidelines. Experience in the optical industry is a plus.

Duties & Responsibilities

• Write clear and engaging copy for digital marketing channels, including:
• Social media, email campaigns, and web content
• Google Ads, PMax, YouTube Ads, and other paid media platforms
• SEO, AEO, and GEO-targeted content to improve visibility and relevance

• Edit and proofread marketing materials to ensure accuracy, clarity, and adherence to brand voice and tone.

• Collaborate with the Senior Copywriter and cross-functional teams to deliver cohesive, impactful campaigns.

• Research to develop subject matter expertise or ability to interview the expert to develop needed content

• Stay current with digital marketing trends, best practices, and emerging tools to enhance copy performance.

• Develop a deep understanding of customer needs and create content that connects with their desires and lifestyles.

• Contribute to brainstorming sessions and creative ideation for campaigns and projects.

• Manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.

• Recommend and test copy to continuously refine messaging for optimal results.

Education & Experience

• Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field.

• 5+ years of experience in digital copywriting, preferably within retail, healthcare, or a similar industry.

• Portfolio showcasing a range of digital copy, including SEO-optimized content, paid media, and social media campaigns.

• Experience working in the optical industry is a plus.

Skills & Requirements

• Strong knowledge of digital copywriting best practices, including SEO, AEO, and GEO targeting.

• Exceptional proofreading and editing skills with a keen eye for detail.

• Experience writing for Google Ads, YouTube Ads, and other paid media platforms.

• Ability to adapt to established brand voice and tone across various campaigns.

• Familiarity with content management systems (CMS) and project management tools like Asana is a plus.

This role is ideal for a creative and detail-oriented copywriter who thrives in a collaborative environment and is passionate about crafting impactful digital content. If you’re ready to bring your expertise to a dynamic team, we’d love to hear from you!

EOE.