Copywriter, Growth Creative

About the Role - We are seeking a creative and resourceful Growth Copywriter to join our Growth Creative team. In this role, you’ll not only write high-impact, customer-facing messaging that drives engagement, retention, and loyalty—but also leverage AI tools and workflows to scale content production across lifecycle channels.

This is an ideal role for a curious, detail-oriented content creator who’s excited about experimenting with AI to improve efficiency, test at scale, and help define the future of how we create and optimize copy. You’ll work closely with marketers, designers, and product teams to both craft messaging by hand and build AI-assisted processes that allow us to do more, faster—without sacrificing creativity or brand voice.

About the Team - The Instacart Creative Team is dedicated to revolutionizing how people shop for groceries, creating a seamless and impactful experience for everyone. Within the Creative Studio organization, you’ll be part of the Growth Creative Team, focusing on driving engagement and innovation through thoughtful and effective design.

About the Job 

• Own creative copy development across CRM touchpoints (email, push, SMS, in-app, PDM, ASO, etc), with a focus on Instacart’s full suite of offerings—including grocery, restaurant delivery, retail, and Instacart+.
• Use AI-powered tools (e.g., Gemini, ChatGPT, Jasper, or in-house solutions) to draft, scale, and optimize content while maintaining human creativity and emotional nuance.
• Partner with Growth, Lifecycle, and Product Marketing to develop campaigns that are insight-driven, personalized, and measurable.
• Build AI prompts, templates, and workflows that generate consistent, on-brand copy at scale.
• Experiment with AI-generated variations to fuel A/B testing and creative roadmaps.
• Write with a voice that’s human, helpful, and a little playful—aligned to our brand personality and customer mindset.
• Transform strategic briefs and test hypotheses into compelling content that drives action and deepens customer loyalty.
  Contribute to messaging frameworks, experimentation roadmaps, and creative testing plans.
• Ensure copy—whether AI-assisted or human-written—is consistent, inclusive, and meets legal/compliance standards.
• Share learnings and help evolve our team’s AI content playbook over time.

About You

Minimum Qualifications

• 2–4 years of experience writing CRM and lifecycle marketing copy for a consumer-facing brand (tech, CPG, eComm, or marketplace experience a plus).
• Strong understanding of how to write for mobile-first channels: email, push, in-app, and SMS.
• A curious mindset—you’re excited to experiment with AI but know when human judgment and storytelling are needed.
• Comfort working with A/B tests, using results (AI- or human-generated) to refine messaging approaches.
• Excellent communicator and collaborator who thrives in a fast-paced, iterative environment.
• Proficient in Figma, Google Suite, and Slack, with strong project management skills and the ability to meet deadlines independently.

Preferred Qualifications

• Experience leveraging data, research, insights and A/B Testing to deliver informed creative solutions. Experience with AI writing tools or an eagerness to learn how to apply them effectively in marketing workflows.

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ$108,000—$120,000 USDWA$104,000—$115,000 USDOR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI$99,000—$110,000 USDAll other states$90,000—$100,000 USD