Copywriter, Enterprise Growth

Twin is looking for an Enterprise Growth Copywriter to craft compelling, credible content that supports sales, partnerships, and thought leadership. This role focuses on telling Twin’s story to employers, health plans, brokers, consultants, providers, and other industry audiences — translating our value proposition into clear, persuasive narratives.

You’ll work closely with Sales, Partnerships, Marketing, and Creative teams to develop content that builds trust, supports revenue goals, and positions Twin as a leader in metabolic health.

At Twin, you’ll help shape how we show up to the market — from first touch to closed deal. You’ll have the opportunity to influence sales conversations, industry perception, and long-term brand credibility through thoughtful, high-impact content.

Responsibilities 

• Write content for business audiences, including case studies, whitepapers, reports, paid ads, website content, and thought leadership
• Develop sales enablement materials such as email sequences, pitch decks, landing pages, and one-pagers
• Create conference and event materials, including booth copy, signage, backdrops, swag, and promotional messaging
• Translate complex product, clinical, and data-driven concepts into clear, value-driven messaging for prospects
• Maintain consistent brand voice and messaging across enterprise channels, including social media platforms like LinkedIn or YouTube
• Leverage AI tools to accelerate and sharpen content production and strategy
• Other duties as assigned

Qualifications 

• 3–6+ years of experience writing enterprise content
• Strong long-form, short-form, and persuasive writing skills across multiple formats
• Experience writing for decision-makers (e.g., HR leaders, health plan execs, brokers)
• Ability to distill complex information into clear, credible narratives
• Comfort collaborating cross-functionally with Sales, Product, and Creative teams
• Experience in B2B2C healthtech, employee benefits, SaaS, or healthcare
• Willingness and/or experience leveraging AI tools to accelerate production, paired with strong editorial judgment to evaluate, refine, and elevate outputs

Bonus Skills

• Familiarity with account-based marketing (ABM)
• Experience with conference or event marketing
• Comfort using data, research, or customer insights to support storytelling
• Experience ghostwriting for executive leaders
• This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits   

The compensation range for this position is $80,000 - $90,000 annually. 

Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

• A competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation 
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan