Copywriter, Automation

Blink is an integrated technology and creative production agency headquartered in New York. Our teams in North America and LatAm leverage local creatives in over 180 countries to deliver efficient and impactful storytelling at scale.

Our workflows are designed to attack complex problems, create straight-line solutions, and keep our clients one step ahead. Blink’s distributed production model balances our passion for impactful storytelling with our clients’ needs for diversity, speed, and global reach. We leverage a vetted network of artists in 180+ countries to create award-worthy content on demand with full-service ideation and execution. 

Dedication / Location / Time-zone 

• Freelance remote worker based in the U.S. 
• This is a pipeline post for future, freelance opportunities.
• East Coast preferred, but open to other states.
• The team is distributed between PST, EST, and AR time zones, generally working on an EST schedule with flexibility.

Description 

We are looking for a Copywriter, Automation to work on the Creative team, contributing to the overall success of our team and the diverse projects we undertake. This role will primarily work on projects leveraging automation tools to elevate copy, driving scalable, high-volume creative outputs through automated systems, AI-assisted copy generation, and workflow optimization. This role will write compelling copy across platforms while building the systems, prompts, templates, and pipelines that enable Blink to produce content at speed and scale.

The ideal candidate blends strong conceptual thinking, exceptional writing skills, and deep literacy in AI tools. You’re comfortable crafting both human-written and AI-assisted copy, and  designing automation frameworks. If you are passionate about contributing to a global creative environment, thrive in a fast-paced setting, and ready to elevate our copy offerings with automation tools, we encourage you to explore this opportunity. 

Responsibilities

Core Responsibilities

• Develop best-in-class scripts, captions, copy, and messaging systems for social, video, brand, and UGC-driven campaigns, primarily through automated pipelines, with traditional editing, and copywriting processes as needed.
• Build AI-powered content systems (prompt libraries, templates, workflows) that can generate 1000+ lines of copy with brand fidelity, consistency, and accuracy.
• Build automated copy workflows using LLMs and third-party tools to streamline briefs, ideation, copy versions, and QC.
• Write and refine prompts for ChatGPT, Claude, and other LLMs to ensure accurate, on-brand, high-quality output across formats.
• Oversee automation-supported day-to-day content production, ensuring fidelity to brand guidelines and campaign objectives.
• Participate in meetings with clients and internal teams, educating clients about automation processes.
• Create and maintain libraries of reusable copy modules, taglines, CTAs, voice guidelines, and system instructions.
• QC automated outputs with editing, fact-checking, and ensuring AI-generated content meets Blink, brand, and ethical standards.

Growth 

• Stay up-to-date with the latest AI models, automation tools, emerging digital storytelling formats, and ethical standards. 
• Pitch multiple conceptual and system-driven approaches for client work, identifying ways automation can scale value and deliverables.
• Participate in enhancing Blink’s automated copy voice, templates, and best practices.

Collaboration

• Work closely with Creative and Production leadership, designers, editors, and producers to align copy automation with visual and technical requirements.
• Partner with creative directors, strategists, and production teams to ensure automation complements briefs and maintains quality.
• Contribute to brainstorms, pitches, and treatment development with automation-forward ideas.
• Support post-production workflows by providing structured scripts, templates, and versioning frameworks that automate repetitive editorial tasks.

Qualifications 

• 5-7+ years of experience as a Copywriter, Creative Strategist, Content Writer, or similar role within an agency, studio, media company, or brand, preferably with exposure to automation and high-volume content workflows.
• Strong writing portfolio showcasing clear, compelling, adaptable copy across platforms.
• Deep proficiency in LLMs (ChatGPT, Claude, and comparable tools).
• Experience building prompt systems, structured templates, or automated content pipelines.
• Proficiency in social platforms (TikTok, Instagram, BlueSky, Twitter, Substack, Facebook) and their native copy formats.
• Working knowledge of generative AI platforms such as Nano Banana and Midjourney is a plus.
• Familiarity with Google Slides and Figma.
• Experience working with automation tools (Make, Zapier, Airtable, Notion, APIs) is a plus.

Hiring Prerequisites 

• Sign an NDA. 
• Participate in 2 or more interviews and a potential case study exercise.
• Present portfolio.