Copywriter and Content Strategist - US

About the Position

We are seeking a creative and experienced Copywriter and Content Strategist to join our retention team! In this role, you’ll be responsible for crafting compelling and engaging copy for email and SMS campaigns and automations, developing strategies for client content calendars, as well as contributing copy to support acquisition efforts. This position works primarily with strategists, project managers, and designers to ensure goals for branding and messaging are met throughout each step of the creative process.

Who You Are

You’re an out-of-the-box thinker and skilled copywriter with a passion for helping clients succeed through retention efforts. Energized by a creative and collaborative environment, you also demonstrate an eagerness to learn and grow from some of the best marketing mentors in the DTC space.

You check your ego at the door and take constructive criticism with grace, applying it mindfully to become better at your craft.

Balancing multiple deadlines, tasks, and priorities is second-nature for you. And you laugh in the face of challenges – seeking solutions instead of obsessing over problems.

All in all, you love helping others (i.e. your clients and teammates) succeed and you make every effort to leverage your abilities to achieve that aim.

Primary Responsibilities

• Partners with account strategists and clients to create a monthly email marketing strategy across assigned accounts
• Writes campaigns and automated emails + SMS’s for assigned accounts
• Writes both landing page and ad copy to support acquisition efforts
• Collaborates and communicates effectively with key account players (e.g. account managers, designers, etc.)
• Leverages Homestead's AI systems to efficiently produce conversion-driven copy across campaigns, automations, and other client deliverables
• Provides attention to detail on all assets created (e.g. double-checking grammar, spelling, punctuation, adherence to client brand guidelines, etc.)
• Stays well-organized with creative files
• Researches and stays up-to-date on industry trends and ideas for optimizing copy for increased campaign performance
• Works closely with copy team to advance department goals
• Regularly participates in client onboardings
• Keeps all relevant copywriting and marketing certifications up to date

• Preference for Bachelor’s degree
• At least two years of experience with writing emails and ad copy for B2C or B2B brands
• Strong portfolio showcasing successful acquisition and retention campaigns (e.g. ads, landing pages, sale pages, emails, SMS, etc.)
• Familiarity with A/B testing methodologies and data analysis to inform decision-making
• Strong communication, organizational, and time-management skills
• Problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
• Experience in eCommerce is required

Additional Information

📌 Candidates who do not provide a portfolio link in their application will not be considered. 

📌 Candidates who move past the interview rounds will be asked to complete a short 3-part copywriting project.

📌 This is a fully remote role. Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones.

Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at [email protected].