Copywriter

About the role

We’re looking for a conversion-driven copywriter who can crank out words that move the needle. If you’ve only written “cute” brand fluff, this isn’t for you.

You’ll be writing:

●      Google Search ads that convert.
●      Facebook and YouTube ads that hook in the first line.
●      Landing pages that keep bounce rates in check.
●      Video scripts, emails, and native ads that sell.

Key responsibilities

●      Develop engaging ad copy for search, video, and beyond, to drive consumer conversions

●      Craft messaging that resonates across various platforms, including social media, display, and native campaigns.

●      Monitor and analyze key performance metrics to improve ad effectiveness.

●      Conduct experimentation to review and optimize ad performance.

●      Stay up to date with industry trends and best practices in video advertising and social media marketing.

Qualifications

●      2-3 years of experience in copywriting, specifically for video scripts, search ads, and email ads that convert.

●      Strong understanding of key metrics that drive ad performance and the ability to analyze and act on data.

●      Proven expertise in regulated industries. Insurance preferred.

●      Ability to dig into keyword research, testing, and CRO like it’s second nature.

●      Track record of direct response wins (leads, clicks, revenue — not “engagement”).

●      Excellent written and verbal communication skills.

●      Ability to work collaboratively in a fast-paced, dynamic environment.

●      Proficiency in using modern marketing tools and software.

●      Creative thinker with the ability to develop innovative ad concepts.

Reporting relationships

• Reports to: Director of Creative Operations
• Direct reports: None

Compensation mix

• Fixed base salary
• Variable performance bonus
• Transactional Bonus
• $1,000 Learning Allowance/year
• Separate budget for conferences/events
• Company-sponsored benefits

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short term disability insurance
• Long term disability insurance
• 401(k) plan
• Flexible schedule
• Paid time off
• Parental leave

Some benefits may vary depending on applicability/availability.

Perks

• Holidays, vacation, and personal paid time-off
• Work-life flexible while committed to growth
• The entire company is remote/work from home
• Company provided computer hardware/software
• Unlimited growth and development opportunities

Next steps

If you are interested in this opportunity, want to grow with a company that is invested in you and the future, apply now to be considered for this position! It is highly recommended you read our culture memo at https://excelimpact.com/culture before applying to ensure you could be a good cultural fit.