Copy Writer

We are looking to add a Copy Writer to our Yourgi team!  

LOCATION : Remote 

REPORTS TO: Director of Marketing 

PAY: $60k- $72K/ salary 

CORE RESPONSIBILITES:  

• Activate, configure, analyze, and maintain the organization’s CRM platform and partners at a high standard. This includes the following: 

               A) Creation of Workflows, Triggers, and Automations 

               B)  Marketing campaigns including drip campaigns and ad-hoc sends 

               C)  User segmentation 

               D)  User funnel optimizations to increase conversions during our  

                                                 sign-up process.                                    

               E)   Assist with marketing and data capture efforts across all our  

                                                  marketing channels. 

• Contribute to creative brainstorming sessions and support ongoing concept development for new CRM strategies and marketing campaigns. 

• Collaborate cross with departments with Marketing, Customer Support, IT, and Product to understand business requirements and translate them into CRM workflows and automations. 

• Troubleshoot system issues, manage CRM integrations with other platforms/tools, and coordinate with vendors or technical teams as needed. 

• Maintain data integrity, monitor data quality, perform regular clean-ups, ensure accuracy and up-to-date records. 

•  Meet deadlines and manage multiple projects simultaneously in a fast-paced environment.  

REQUIREMENTS:  

Education & Experience:  

• Bachelor’s degree in Marketing, Communications, Business, IT/Technology, or a related field (or equivalent practical experience). 

• 2-4 years' related experience in using and administering CRM systems (Salesforce, Hubspot, Zoho, etc) 

• Strong analytical skills with the ability to interpret CRM data, generate insights, spot trends, and help in creation of reports and dashboards 

• Experience designing and optimizing workflow automation, segmentation, and marketing campaigns 

• Excellent data management skills with attention to data quality, cleanliness, and integrity 

• Great communication and collaboration skills, with the ability to work across multiple teams including marketing, product, social media, and more. 

• Understanding of data privacy/compliance, user roles, and security permissions in a CRM context 

• Must be able to work at pace, manage multiple priorities, and create strong working relationships 

• Must be passionate about pets and helping pet parents find confidence in pet care 

• A strong desire to get things done, and to a high standard 

• Experience working in pet care, tech, or consumer-facing brands is a bonus, but not required. 

PERKS: 

• Health, vision, dental, long & short-term disability, and Life insurance  

• A Startup mentality company with stable funding 

• 401k match  

• Pet Care discounts  

• Flexible Time Off 

• Opportunity to grow your career with a network of like-minded professionals